Public sector focus Target the Rochester and surrounding area public sector and not-for-profit agencies with tailored IT infrastructure, security, and continuity planning services mentioned in their portfolio.

Comprehensive continuity Leverage their emphasis on disaster recovery, business IT continuity, secure remote access, and backup solutions to position bundled DR/BCP offerings for agencies needing resilient operations.

Managed integrations Capitalize on their tech stack and partner mindset (HubSpot, AWS, Salesforce, Pardot, WordPress) to offer integration-led services, CRM/data automation, and cloud-based IT management for efficiency gains.

Growth through SMB With a revenue range of one to several million and a lean team, propose scalable, affordable IT solutions and retainer-based support that align with cost-conscious public sector budgets.

Strategic partnerships Position as a regional partner for ongoing infrastructure optimization, security hardening, and offsite/onsite backup strategies, tapping into potential collaborations with nearby IT service providers emerging in the public sector.