Fraud Prevention Security and fraud prevention solutions to mitigate credential stuffing risk, including identity protection, bot defense, threat monitoring, and incident response to safeguard customer data and trust.

Retail Media Expansion Expand retail media capabilities by leveraging the CitrusAd platform with advanced analytics and broader brand onboarding to monetize sponsored placements and grow ad revenue.

Seasonal Campaigns Capitalize on holiday and seasonal initiatives by offering content marketing, personalized shopping guidance, and merchandising optimization to lift conversions.

Regional Growth Target Spain and Portugal with localized CX, language-specific content, and localized payment and logistics to attract more customers and vendor partners in these markets.

Martech Modernization Optimize the marketing stack by integrating analytics, CDP capabilities, and automation across existing platforms to improve targeting, personalization, and ROI.