Western Canadian Focus Leverage Peace Hills Insurance’s strong regional footprint in Western Canada and the independent broker network to target mid-market businesses and agricultural operations in Alberta, British Columbia, Saskatchewan, Manitoba, and northern territories seeking broker-led coverage and local service.

Broker-Driven Distribution Position as a partner that strengthens the Independent Brokerage System, offering competitive products and seamless claims service to broker partners, with opportunities to expand broker rollout and exclusive products for top agency networks.

Farm Plus Expansion Capitalize on the Farm Plus launch by offering targeted farm and agribusiness coverage, leveraging existing farm-focused product extensions to upsell to rural SMBs, contractors, and agriculture service providers in the region.

Community Ownership Highlight unique ownership by Samson Cree Nation to attract ESG-conscious clients and investors, exploring partnerships or sponsorships with Indigenous-owned businesses and community development programs as a differentiator.

Digital Enablement Utilize the tech stack and digital tools (Power Apps, SAP, iCIMS, Office 365) to offer streamlined onboarding, policy administration, and claims workflows for brokers and clients, enabling faster quotes, policy issuance, and self-service options.