DTC Growth Leverage Shopify-driven DTC to accelerate revenue with targeted upsells and personalized recommendations. Enhance checkout with abandoned-cart recovery, localized promotions, and social commerce integrations on Instagram and Facebook to capture mobile shoppers.

Wholesale Expansion Scale by building a wholesale/B2B channel. Create a Shopify wholesale portal with simple onboarding and tiered pricing to attract small boutiques similar to Peacock's size, expanding distribution beyond direct-to-consumer while preserving brand control.

Marketing Optimization Strengthen discovery and conversion through marketing optimization. Improve search visibility with WordPress SEO and Open Graph optimization, and deploy data-driven email marketing and retargeting to increase repeat orders.

Tech and Security Maintain a modern tech stack while pursuing efficiency gains. Offer site performance tuning, security hardening via Cloudflare, and integrated inventory or ERP workflows to support omnichannel growth.

Sustainability Branding Differentiate with sustainability storytelling and responsible packaging. Highlight ethical sourcing and transparent product narratives to appeal to conscious shoppers and amplify reach through influencer partnerships and co-branding.