Affordability Access Discounted program for patients with disabilities or fixed income that reduces retail cost by 20% and covers shipping, returns, and exchanges—a strong lever for outreach to healthcare facilities, rehabilitation centers, and home care agencies seeking affordable orthotic footwear options.

Nursing Home Leadership Position Pedors Classic as the go-to orthopedic shoe for residents with mobility limitations in nursing homes, PTs, and OTs. Target procurement through long-term care suppliers, rehab departments, and facility managers emphasizing comfort, fit, and easy on/off design.

Clinician Partnerships Leverage the Let’s Walk directory and Geriatric Footwear Program to build relationships with foot and ankle specialists, physical therapists, and occupational therapists who bill for therapeutic footwear, creating referral and discount code collaboration opportunities.

Product Differentiation Highlight Pedoprene forefoot material, roomy toe box, and Velcro strap as key differentiators for patients with bunions, hammertoes, swollen feet, or other forefoot issues. Use in sales pitches to nursing facilities and geriatric clinics as a durable, easy-to-fit solution.

Digital & Logistics Existing tech stack and shipping/logistics capabilities (UPS, USPS, Interspire, HubSpot Analytics) enable targeted digital campaigns and efficient order fulfillment. Focus on digital outreach to care facilities and clinicians, plus streamlined returns to reassure buyers about trial periods.