Insights

Menu Innovation Pei Wei's recent introduction of a Lighter Menu with protein-packed options and new items like Firecracker Shrimp and Honey Sriracha Wings highlight a focus on health-conscious and trendy menu offerings, presenting opportunities to cross-sell related products and promote premium or specialty ingredients.

Geographic Expansion With new locations opened in the United Kingdom and updates to existing spaces within the U.S., Pei Wei is actively expanding its footprint, indicating potential for partnerships in franchise development, distribution, and localized marketing initiatives.

Technological Engagement Utilizing tools like Microsoft Clarity and Google Tag Manager, Pei Wei emphasizes digital engagement and customer insights, creating avenues for targeted advertising, loyalty program integrations, and data-driven sales strategies.

Menu Differentiation By emphasizing fresh, handcrafted dishes with quality ingredients such as house-chopped veggies and grass-fed meats, Pei Wei can leverage its positioning for premium ingredient sourcing and potential collaborations with suppliers of high-quality sustainable products.

Market Positioning As part of the competitive quick-service Asian restaurant sector, with a revenue range of up to $250M and a sizable employee base, Pei Wei offers development opportunities through joint ventures, co-marketing, or supplier agreements to strengthen its market presence and share.

Pei Wei Tech Stack

Pei Wei uses 8 technology products and services including Microsoft Clarity, Amazon CloudFront, oEmbed, and more. Explore Pei Wei's tech stack below.

  • Microsoft Clarity
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Microsoft 365
    Email
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Spectra
    Web Platform Extensions

Pei Wei's Email Address Formats

Pei Wei uses at least 1 format(s):
Pei Wei Email FormatsExamplePercentage
First.Last@peiwei.comJohn.Doe@peiwei.com
72%
First@peiwei.comJohn@peiwei.com
19%
FirstL@peiwei.comJohnD@peiwei.com
8%
FirstLast@peiwei.comJohnDoe@peiwei.com
1%

Frequently Asked Questions

Where is Pei Wei's headquarters located?

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Pei Wei's main headquarters is located at 1707 Market Place, Suite 300. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Pei Wei's official website and social media links?

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Pei Wei's official website is peiwei.com and has social profiles on LinkedIn.

How much revenue does Pei Wei generate?

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As of December 2025, Pei Wei's annual revenue is estimated to be $5B.

What is Pei Wei's SIC code NAICS code?

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Pei Wei's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Pei Wei have currently?

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As of December 2025, Pei Wei has approximately 1.2K employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer-Division: L. B.Chief Executive Officer: L. G.Ceo - Owner: R. B.. Explore Pei Wei's employee directory with LeadIQ.

What industry does Pei Wei belong to?

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Pei Wei operates in the Restaurants industry.

What technology does Pei Wei use?

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Pei Wei's tech stack includes Microsoft ClarityAmazon CloudFrontoEmbedMicrosoft 365PHPreCAPTCHAGoogle Tag ManagerSpectra.

What is Pei Wei's email format?

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Pei Wei's email format typically follows the pattern of First.Last@peiwei.com. Find more Pei Wei email formats with LeadIQ.

When was Pei Wei founded?

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Pei Wei was founded in 2000.

Pei Wei

RestaurantsTexas, United States1001-5000 Employees

Who we are:



Pei Wei Asian Kitchen, is one of four concepts owned and operated by West Coast Capital, the second largest Operator of fast casual/quick-service Chinese restaurants in the U.S.

Pei Wei’s story began in 2000 in Scottsdale, Arizona with a dream of a restaurant that served authentic, Asian-inspired dishes without compromising freshness for speed of service. Twenty-one years later, our story continues. With each plate, our guests enjoy bold, Asian flavors

that couple sit-down quality with take-out convenience. We place an emphasis on preparing our handcrafted dishes with fresh, house-chopped veggies and whole cuts of white-meat chicken and grass-fed flank steak. Pei Wei adheres to quality standards that are unmatched by the competition. The result? Food that’s fresh, fast and flavorful. That’s Pei Wei!

Section iconCompany Overview

Headquarters
1707 Market Place, Suite 300
Website
peiwei.com
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2000
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Pei Wei's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Pei Wei's revenue is estimated to be in the range of $100M$250M

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