International Expansion Pei Wei recently opened a new location in the United Kingdom, indicating a strategic move towards international expansion. This presents a sales opportunity for partnerships with local suppliers and marketing channels to establish a strong presence in new markets.

Menu Expansion With the introduction of new menu items like Wok-Fired Wings and Honey Sriracha Wings, Pei Wei is expanding its offerings to cater to diverse consumer preferences. Sales development representatives can leverage these new items to upsell and cross-sell to existing customers, enhancing sales revenue.

Tech Integration Pei Wei utilizes a tech stack including Google Analytics, Shopify, and Microsoft Azure, showcasing a focus on technology integration. Sales professionals can explore selling tech solutions or services to enhance Pei Wei's operational efficiency and customer engagement through data-driven insights.

Office Expansion The expansion of Pei Wei's offices to Flower Mound, Texas, signifies business growth and the need for additional resources. This presents a sales opportunity for office suppliers, technology vendors, and service providers looking to partner with a growing restaurant chain.

Competitive Positioning Pei Wei's revenue of $1B puts it in direct competition with similar companies like P.F. Chang's and Noodles & Company. Sales development representatives can capitalize on Pei Wei's market presence to differentiate offerings, highlight competitive advantages, and attract customers looking for quality Asian cuisine options.