Insights

Expansion into UK Pei Wei's recent international expansion with a new location in the United Kingdom suggests opportunities to develop additional franchise or corporate partnerships in Europe, catering to the growing demand for Asian-inspired fast casual cuisine.

Menu Innovation The launch of new offerings like Wok-Fired Wings, Honey Sriracha Wings, and a lighter menu indicates a focus on health-conscious and flavor-forward options that can appeal to a broader customer base, providing opportunities for targeted marketing collaborations.

Digital Engagement Utilizing modern tech stacks and launching online menu updates suggests strong digital engagement, opening avenues for partnerships related to online ordering platforms, delivery services, and digital marketing strategies to increase revenue streams.

Growth Opportunities With a substantial revenue range and recent location updates across the US and abroad, there are multiple potential sales opportunities in opening new outlets, restaurant renovations, or technology integrations to support expansion and operational efficiency.

Market Positioning As a second-largest operator in the fast casual Chinese restaurant segment, Pei Wei's emphasis on quality and quick service offers avenues for collaborations in supply chain management, kitchen technology, and marketing initiatives tailored to premium, health-conscious Asian cuisine.

Pei Wei Tech Stack

Pei Wei uses 8 technology products and services including Microsoft Clarity, Amazon CloudFront, oEmbed, and more. Explore Pei Wei's tech stack below.

  • Microsoft Clarity
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Microsoft 365
    Email
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Spectra
    Web Platform Extensions

Pei Wei's Email Address Formats

Pei Wei uses at least 1 format(s):
Pei Wei Email FormatsExamplePercentage
First.Last@peiwei.comJohn.Doe@peiwei.com
72%
First@peiwei.comJohn@peiwei.com
19%
FirstL@peiwei.comJohnD@peiwei.com
8%
FirstLast@peiwei.comJohnDoe@peiwei.com
1%

Frequently Asked Questions

Where is Pei Wei's headquarters located?

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Pei Wei's main headquarters is located at 1707 Market Pl, Ste 300 Irving, Texas 75063, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Pei Wei's official website and social media links?

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Pei Wei's official website is peiwei.com and has social profiles on LinkedIn.

How much revenue does Pei Wei generate?

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As of October 2025, Pei Wei's annual revenue is estimated to be $5B.

What is Pei Wei's SIC code NAICS code?

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Pei Wei's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Pei Wei have currently?

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As of October 2025, Pei Wei has approximately 1.2K employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer-Division: L. B.Chief Executive Officer: L. G.Chief Marketing Officer Peiwei: B. S.. Explore Pei Wei's employee directory with LeadIQ.

What industry does Pei Wei belong to?

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Pei Wei operates in the Restaurants industry.

What technology does Pei Wei use?

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Pei Wei's tech stack includes Microsoft ClarityAmazon CloudFrontoEmbedMicrosoft 365PHPreCAPTCHAGoogle Tag ManagerSpectra.

What is Pei Wei's email format?

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Pei Wei's email format typically follows the pattern of First.Last@peiwei.com. Find more Pei Wei email formats with LeadIQ.

When was Pei Wei founded?

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Pei Wei was founded in 2000.
Pei Wei

Pei Wei

RestaurantsUnited States1001-5000 Employees

Who we are:



Pei Wei Asian Kitchen, is one of four concepts owned and operated by West Coast Capital, the second largest Operator of fast casual/quick-service Chinese restaurants in the U.S.

Pei Wei’s story began in 2000 in Scottsdale, Arizona with a dream of a restaurant that served authentic, Asian-inspired dishes without compromising freshness for speed of service. Twenty-one years later, our story continues. With each plate, our guests enjoy bold, Asian flavors

that couple sit-down quality with take-out convenience. We place an emphasis on preparing our handcrafted dishes with fresh, house-chopped veggies and whole cuts of white-meat chicken and grass-fed flank steak. Pei Wei adheres to quality standards that are unmatched by the competition. The result? Food that’s fresh, fast and flavorful. That’s Pei Wei!

Section iconCompany Overview

Headquarters
1707 Market Pl, Ste 300 Irving, Texas 75063, US
Website
peiwei.com
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2000
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Pei Wei's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Pei Wei's revenue is estimated to be in the range of $100M$250M

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