Large user base Potential advertisers can target a broad Brazilian audience given Peixe Urbano’s user base of over 30 million registered users across gastronomy, entertainment, aesthetics, tourism, and products.

Marketplace consolidation Leverage the company’s history as Latin America’s premier local deals platform and its Groupon Brazil integration to offer bundled promotions, cross-sell with tourism and experiences, and expand partner networks in related segments.

Tech-enabled reach Highlight the scalable tech stack (cloud, web technologies, performance optimizations) to reassure potential advertisers about high-visibility campaigns, data reliability, and regional reach across Brazil.

Growth mindset Target sales pitches around entrepreneurship-friendly culture and ongoing team development to suggest tailored onboarding, performance marketing pilots, and upgrade paths with dedicated support.

Strategic partnerships Position opportunities with travel, gastronomy, and lifestyle brands seeking local offers to tap into Peixe Urbano’s established merchant ecosystem and cross-promo capabilities.