Strong Heritage Pelikan's longstanding history of over 180 years and its reputation for high-quality writing and art products position it as a premium brand with loyal customer segments seeking tradition and craftsmanship, offering opportunities for premium product upselling.

Recent Acquisitions The recent acquisition of Pelikan Group by Pelikan International Corporation Berhad and collaborations with Hamelin Brands indicate growth momentum and potential expansion into new markets and product lines, enabling cross-selling and bundled offerings.

Innovative Product Launches Pelikan has a track record of releasing limited editions and special collections such as the Pelikan m205 Amethyst and Souverän series, which appeal to collectors and enthusiasts, opening avenues for targeted marketing and exclusive product offerings.

Diverse Customer Base With a global presence and a range of premium products, Pelikan serves diverse customer segments, from traditional enthusiasts to modern consumers, creating opportunities for tailored marketing strategies across multiple markets and demographics.

Digital Engagement Pelikan's use of advanced technology stacks like AWS, Tailwind CSS, and Nginx suggests a modern digital footprint, providing opportunities to enhance online sales channels, improve e-commerce experience, and implement data-driven marketing campaigns.