Penny Inc

Financial ServicesCalifornia, United States11-50 Employees

The payments ecosystem was last overhauled in the 1970s and is ill-equipped to support today’s high-volume transaction processing needs of the marketing and fulfillment industries. Traditionally, marketers and dropshippers relied on a dedicated corporate card. Now, that can cause campaigns to grind to a halt when a merchant’s AI-powered fraud prevention tool rejects the card (and a billion others like it) due to someone else’s activity under the same BIN. VCCs minimize that problem, but most issuers charge per card, don’t work on international purchases, and are difficult to reach when you need help. 
 
Penny is specifically tailored to handle the high-volume transaction processing needs of the media buyers, affiliate marketers, and dropshippers most heavily impacted by unwarranted declines and massive transaction reconciliation issues. In this world of embedded finance, Penny empowers your business with real-time payments data, human-powered customer support, and industry-leading rebates - reducing operational risks while creating a new profit center.

Penny lets you issue unlimited VCCs at no cost - meaning you never need to factor the cost of card issuance into your numbers again. Penny VCCs work on international purchases* and offer optimized BIN assignments through various banking partners to minimize declines and maximize rebates. And, because Penny is API-first, you can programmatically rectify declined transactions in milliseconds, not weeks, to ensure business continuity.

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