Insights

Leadership Transition Recent leadership transition with Tommy Gasso named President and CEO-Elect presents an opportunity to engage the executive team early with strategic partnerships, digital transformation initiatives, and updated member experience programs.

FedNow Adoption Early adopter of the FedNow service through MDT collaboration indicates openness to real-time payments and modern fintech integrations, suggesting a fit for payment rails upgrades, API connections, and real-time settlement solutions.

Member Growth Serving over 25,000 members across multiple counties with a cooperative, low-cost service model signals potential for scalable technology, cybersecurity enhancements, and member experience tools to support increasing member needs.

Tech Stack & Partners Existing tech stack includes site kit, Paylocity, Gravity Forms, and open graph tools, highlighting opportunities to cross-sell HR/payroll systems, customer data integration, and digital engagement platforms compatible with current infrastructure.

Strategic Partnerships Past partnerships with fintech vendors like Larky and MDTMI indicate a receptiveness to third-party collaborations; a targeted pitch focusing on loyalty programs, digital marketing automation, and secure API-enabled services could resonate.

Similar companies to People Driven Credit Union

People Driven Credit Union Tech Stack

People Driven Credit Union uses 8 technology products and services including AudioEye, AdRoll, Reddit Ads, and more. Explore People Driven Credit Union's tech stack below.

People Driven Credit Union's Email Address Formats

People Driven Credit Union uses at least 4 email formats:
People Driven Credit Union Email FormatsExamplePercentage
FirstL@peopledrivencu.orgJohnD@peopledrivencu.org
88%
Last@peopledrivencu.orgDoe@peopledrivencu.org
7%
First@peopledrivencu.orgJohn@peopledrivencu.org
3%
FirstLa@peopledrivencu.orgJohnDo@peopledrivencu.org
2%

Frequently Asked Questions

What is People Driven Credit Union's phone number?

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You can contact People Driven Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is People Driven Credit Union's official website and social media links?

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People Driven Credit Union's official website is peopledrivencu.org and has social profiles on LinkedIn.

How much revenue does People Driven Credit Union generate?

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As of August 2026, People Driven Credit Union's annual revenue is estimated to be $25M - $50M.

What is People Driven Credit Union's SIC code and NAICS code?

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People Driven Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered and NAICS code is 52211 - Commercial Banking.

How many employees does People Driven Credit Union have currently?

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As of August 2026, People Driven Credit Union has approximately 74 employees across 1 continents, including North America. Key team members include Chief Executive Officer: R. D., Chief Strategy Officer, Ciso: B. H. and Chief Operations Officer: E. R. Explore People Driven Credit Union's employee directory with LeadIQ.

What industry does People Driven Credit Union belong to?

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People Driven Credit Union operates in the Banking industry.

What technology does People Driven Credit Union use?

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People Driven Credit Union's tech stack includes AudioEye, AdRoll, Reddit Ads, Twitter Ads, Google Cloud, Agentforce, Paylocity and Piwik PRO Core.

What is People Driven Credit Union's email format?

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People Driven Credit Union's email format typically follows the pattern of FirstL@peopledrivencu.org. Find more People Driven Credit Union email formats with LeadIQ.

When was People Driven Credit Union founded?

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People Driven Credit Union was founded in 1928.
People Driven Credit Union logo

People Driven Credit Union

BankingMichigan, United States51-200 Employees

People Driven Credit Union is a member-owned, full-service banking institution based in Southfield, Michigan, serving members and their families since 1928. It originated in 1928 as Detroit Federal Employees Credit Union to serve federal employees in the Detroit area, with a 2003 charter expansion to include government and public school district employees in Wayne, Oakland, and Macomb counties. The credit union changed its name to Peoples Trust Credit Union in 2005, and merged with Community-Driven Credit Union in 2014, adopting the current name People Driven Credit Union; membership eligibility was broadened to include people living, working, or worshiping in Genesee, Lapeer, Livingston, Macomb, Oakland, St. Clair, Washtenaw, and Wayne counties. The organization operates as a non-profit, cooperatively owned institution with more than 25,000 members and a staff of 51-200 employees. It is a full-service provider offering low-cost financial services, including favorable savings and loan rates and low service fees. The company’s reported revenue is in the range of $25 million to $50 million. Recent developments include the appointment of Tommy Gasso as President and CEO-Elect in 2026, and partnerships with MDT for the FedNow service and with Larky, Inc.

Section iconCompany Overview

Phone number
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    People Driven Credit Union's revenue is estimated to be in the range of $25M - $50M

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