Insights

Growth Opportunity Leadership transition to a new President and CEO-Elect signals potential procurement and modernization needs as the new strategy takes shape; target for relationship expansion and executive sponsorship discussions.

Tech Adoption Early adoption of FedNow via MDT indicates openness to real-time payments and modern core capabilities; explore partnerships for payment rails, fraud prevention, and digital banking enhancements.

Membership Growth Serving over 25,000 members across multiple Michigan counties shows capacity for scalable member services and targeted outreach; opportunities exist for digital onboarding, member-facing fintech tools, and expanded product suites.

Revenue Levers Medium revenue band with substantial loan and savings activity suggests upsell potential in loan origination, auto, mortgage, and high-yield savings, plus value-added treasury and data services.

Partnership Potential Existing fintech collaborations and ad-tech partnerships (Larky) imply receptiveness to strategic alliances; propose channels for loyalty programs, personalized marketing, and efficiency tools for branches.

Similar companies to People Driven Credit Union

People Driven Credit Union Tech Stack

People Driven Credit Union uses 8 technology products and services including AudioEye, AdRoll, Reddit Ads, and more. Explore People Driven Credit Union's tech stack below.

People Driven Credit Union's Email Address Formats

People Driven Credit Union uses at least 4 email formats:
People Driven Credit Union Email FormatsExamplePercentage
FirstL@peopledrivencu.orgJohnD@peopledrivencu.org
88%
Last@peopledrivencu.orgDoe@peopledrivencu.org
7%
First@peopledrivencu.orgJohn@peopledrivencu.org
3%
FirstLa@peopledrivencu.orgJohnDo@peopledrivencu.org
2%

Frequently Asked Questions

What is People Driven Credit Union's phone number?

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You can contact People Driven Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is People Driven Credit Union's official website and social media links?

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People Driven Credit Union's official website is peopledrivencu.org and has social profiles on LinkedIn.

How much revenue does People Driven Credit Union generate?

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As of October 2026, People Driven Credit Union's annual revenue is estimated to be $25M - $50M.

What is People Driven Credit Union's SIC code and NAICS code?

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People Driven Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered and NAICS code is 52211 - Commercial Banking.

How many employees does People Driven Credit Union have currently?

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As of October 2026, People Driven Credit Union has approximately 77 employees across 1 continents, including North America. Key team members include Chief Executive Officer: R. D., Chief Operations Officer: E. R. and Administration Manager: R. M. Explore People Driven Credit Union's employee directory with LeadIQ.

What industry does People Driven Credit Union belong to?

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People Driven Credit Union operates in the Banking industry.

What technology does People Driven Credit Union use?

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People Driven Credit Union's tech stack includes AudioEye, AdRoll, Reddit Ads, Twitter Ads, Google Cloud, Agentforce, Paylocity and Piwik PRO Core.

What is People Driven Credit Union's email format?

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People Driven Credit Union's email format typically follows the pattern of FirstL@peopledrivencu.org. Find more People Driven Credit Union email formats with LeadIQ.

When was People Driven Credit Union founded?

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People Driven Credit Union was founded in 1928.
People Driven Credit Union logo

People Driven Credit Union

BankingMichigan, United States51-200 Employees

People Driven Credit Union is a member-owned, full-service banking institution based in Southfield, Michigan, serving members and their families since 1928. It originated in 1928 as Detroit Federal Employees Credit Union to serve federal employees in the Detroit area, with a 2003 charter expansion to include government and public school district employees in Wayne, Oakland, and Macomb counties. The credit union changed its name to Peoples Trust Credit Union in 2005, and merged with Community-Driven Credit Union in 2014, adopting the current name People Driven Credit Union; membership eligibility was broadened to include people living, working, or worshiping in Genesee, Lapeer, Livingston, Macomb, Oakland, St. Clair, Washtenaw, and Wayne counties. The organization operates as a non-profit, cooperatively owned institution with more than 25,000 members and a staff of 51-200 employees. It is a full-service provider offering low-cost financial services, including favorable savings and loan rates and low service fees. The company’s reported revenue is in the range of $25 million to $50 million. Recent developments include the appointment of Tommy Gasso as President and CEO-Elect in 2026, and partnerships with MDT for the FedNow service and with Larky, Inc.

Section iconCompany Overview

Phone number
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    People Driven Credit Union's revenue is estimated to be in the range of $25M - $50M

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