Insights

Leadership transition Proactively engage as the credit union transitions to a new President and CEO-Elect, offering strategic support in digital transformation, governance, and member experience initiatives to align with the upcoming leadership priorities.

Digital adoption Leverage their early adoption of FedNow via MDT to position solutions around real-time payments, payments modernization, fintech integrations, and customer-facing digital channels that enhance speed and member satisfaction.

Growth footprint Target cross-county expansion opportunities given their expanded field of membership across multiple Michigan counties; propose regional marketing platforms, member outreach programs, and scalable IT solutions to support growth while maintaining low-cost services.

Tech stack synergy Offer complementary technology and security solutions that fit their current stack (WordPress, Cloudflare, Paylocity, Gravity Forms, jQuery) such as enhanced website analytics, SEO optimization, HR/payroll automation, and API-friendly fintech integrations.

Community positioning Position value propositions around cooperative, non-profit model with member-owned structure to attract solutions for member engagement, new-member acquisition, and cost-efficient product suites that emphasize savings and low fees.

People Driven Credit Union Tech Stack

People Driven Credit Union uses 8 technology products and services including Site Kit, html5media, Amazon S3, and more. Explore People Driven Credit Union's tech stack below.

  • Site Kit
    Analytics
  • html5media
    Audio, Video, Graphics
  • Amazon S3
    Content Delivery Network
  • Open Graph
    Content Management System
  • Paylocity
    Recruitment Marketing
  • Yoast SEO
    Search Engines
  • Gravity Forms
    Web Platform Extensions
  • Sitelinks Search Box
    Web Tools And Plugins

People Driven Credit Union's Email Address Formats

People Driven Credit Union uses at least 1 format(s):
People Driven Credit Union Email FormatsExamplePercentage
FirstL@peopledrivencu.orgJohnD@peopledrivencu.org
88%
Last@peopledrivencu.orgDoe@peopledrivencu.org
7%
First@peopledrivencu.orgJohn@peopledrivencu.org
3%
FirstLa@peopledrivencu.orgJohnDo@peopledrivencu.org
2%

Frequently Asked Questions

What is People Driven Credit Union's phone number?

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You can contact People Driven Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is People Driven Credit Union's official website and social media links?

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People Driven Credit Union's official website is peopledrivencu.org and has social profiles on LinkedIn.

How much revenue does People Driven Credit Union generate?

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As of July 2026, People Driven Credit Union's annual revenue is estimated to be $25M - $50M.

What is People Driven Credit Union's SIC code NAICS code?

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People Driven Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52211 - Commercial Banking.

How many employees does People Driven Credit Union have currently?

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As of July 2026, People Driven Credit Union has approximately 71 employees across 1 continents, including North America. Key team members include Chief Operations Officer: E. R.Risk Manager/ Bsa Officer: S. D.Administration Manager: R. M.. Explore People Driven Credit Union's employee directory with LeadIQ.

What industry does People Driven Credit Union belong to?

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People Driven Credit Union operates in the Banking industry.

What technology does People Driven Credit Union use?

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People Driven Credit Union's tech stack includes Site Kithtml5mediaAmazon S3Open GraphPaylocityYoast SEOGravity FormsSitelinks Search Box.

What is People Driven Credit Union's email format?

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People Driven Credit Union's email format typically follows the pattern of FirstL@peopledrivencu.org. Find more People Driven Credit Union email formats with LeadIQ.

When was People Driven Credit Union founded?

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People Driven Credit Union was founded in 1928.
People Driven Credit Union logo

People Driven Credit Union

BankingMichigan, United States51-200 Employees

People Driven Credit Union is a member-owned, full-service banking institution based in Southfield, Michigan, serving members and their families since 1928. It originated in 1928 as Detroit Federal Employees Credit Union to serve federal employees in the Detroit area, with a 2003 charter expansion to include government and public school district employees in Wayne, Oakland, and Macomb counties. The credit union changed its name to Peoples Trust Credit Union in 2005, and merged with Community-Driven Credit Union in 2014, adopting the current name People Driven Credit Union; membership eligibility was broadened to include people living, working, or worshiping in Genesee, Lapeer, Livingston, Macomb, Oakland, St. Clair, Washtenaw, and Wayne counties. The organization operates as a non-profit, cooperatively owned institution with more than 25,000 members and a staff of 51-200 employees. It is a full-service provider offering low-cost financial services, including favorable savings and loan rates and low service fees. The company’s reported revenue is in the range of $25 million to $50 million. Recent developments include the appointment of Tommy Gasso as President and CEO-Elect in 2026, and partnerships with MDT for the FedNow service and with Larky, Inc.

Section iconCompany Overview

Phone number
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    People Driven Credit Union's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    People Driven Credit Union's revenue is estimated to be in the range of $25M - $50M

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