Growth and Scale People's Partnership is accelerating growth, targeting a significant expansion of its master trust assets to £100bn within a decade and reinforcing governance leadership with new appointments. This growth trajectory creates demand for scalable technology, risk and compliance processes, and partner-facing platforms to support rapid onboarding of employers, advisers and members. Potential sales avenues include CRM and marketing automation, data analytics, secure cloud hosting, and system integrations for large employer ecosystems.

Digital Inclusion Its commitment to digital inclusion is evidenced by launching webinars and free online learning resources via partnerships with Good Things Foundation and others, alongside annuity guidance services. This signals demand for learning management, accessibility-focused digital experiences, and compliant member education tools that can be sold as a service or integrated with existing platforms. Opportunities include LMS platforms, content libraries, webinar hosting, accessibility optimization, and analytics on engagement.

Annuity Expansion Launching an annuity guidance service marks expansion into retirement income solutions and adviser-friendly decision support. This creates cross-sell potential with digital advice, product comparison tools, and ESG/sustainability reporting aligned with responsible investment. Potential sales targets include digital advice platforms, procurement of guidance tooling, and integration with PMI-aligned training and governance processes.

Governance Training PMI Development Partner status and new leadership hires emphasize professional standards, workforce capability and sustainable business practices. This aligns with demand for compliant training, credentialing, ESG reporting, and vendor risk management solutions. Opportunities include enterprise learning platforms, certification programs, regulatory training, and ESG/performance reporting tools.

B2B Growth With 7+ million members and 40bn AUM, their B2B model serves employers, advisers and partners, and they plan further growth in assets and member reach. This points to demand for HR/payroll integrations, master-trust data exchanges, API management, and partner ecosystem enablement. Potential sales include integration platforms, data connectors, identity management, and partner onboarding tools.