Local Focus Target regional and local decision-makers in the Southeast U.S. given Pepper, Johnstone & Company’s emphasis on being a responsive, Alabama-rooted brokerage with client reach across multiple states. Sales opportunities exist in leveraging their local expertise to upsell tailored risk management and industry-specific coverage.

Growth Readiness With revenue in the mid-range for a boutique firm and a stated mission of continuous improvement, position scalable solutions such as advanced analytics, automated risk assessment, and integrated technology platforms that can support expansion while maintaining high service levels.

Tech Enablement Leverage their existing tech stack (Google Ads, maps, YouTube, Epic Systems for workflow, and digital trust factors like reCAPTCHA and HSTS) to propose enhanced digital marketing, client portal capabilities, and insurtech integrations that improve client experience and efficiency.

People & Service Emphasize value in talent development and superior client service aligned with their PRIDE ethos. Propose solutions that attract and retain top insurance professionals, such as knowledge management, training platforms, and performance analytics to sustain high-quality advisory services.

Competitive Position Position Pepper, Johnstone & Company as a growth-minded regional alternative to national firms by offering flexible, customizable insurance and risk management programs, competitive pricing models, and scalable partnerships that support their southeastern client base and strategic expansion.