Regional expansion Performance Automotive Network is expanding beyond Cincinnati and Northern Kentucky with a new Covington location and plans to launch a regional dealership focusing on luxury, high-performance, and exotic vehicles. This signals an opportunity to offer premium service packages, concierge buying experiences, and exclusive finance solutions to attract high-end buyers in the region.

Luxury/high-performance niche The upcoming Covington dealership aims to specialize in luxury, high-performance, and exotic vehicles from multiple manufacturers. There is a sales opportunity to cross-sell performance parts, maintenance plans, and certified pre-owned programs, as well as partnerships with aftermarket brands and performance-tuning services.

Tech-enabled ops The company uses a modern tech stack and advertises an emphasis on training and innovative technologies. sales/BD teams can leverage dealer websites and CRM-enabled digital experiences to upsell service plans, predictive maintenance, and loyalty programs to current customers and new luxury buyers.

Regional footprint With a 50+ year presence in the Cincinnati, Dayton, and Northern Kentucky areas and a revenue tier of $100M–$250M, there’s potential to offer regional service contracts, fleet maintenance, and business-to-business partnerships with local businesses, municipalities, and corporate fleets.

High-value service OEM-certified technicians and top-tier parts indicate strong after-sales value. This presents a sales opening to promote extended service warranties, performance upgrades, and maintenance bundles for both daily drivers and weekend/specialty vehicles, increasing lifetime customer value.