Strategic Acquisition The recent acquisition of Performance Peterbilt by The Larson Group indicates expanding market reach and consolidating industry presence, providing opportunities to offer high-quality sales and service solutions to a broader customer base.

Growing Revenue With an annual revenue range of 10 to 25 million dollars, the company demonstrates solid market positioning, suggesting potential for upselling advanced parts, maintenance plans, or fleet management services.

Multiple Locations Having five locations across Florida and Georgia offers sales teams multiple points of contact for expanding customer relationships, promoting cross-location service packages, and targeted regional marketing initiatives.

Industry Trends As a key player in the truck transportation sector, the company is positioned well to capitalize on industry growth trends like freight demand increases, providing opportunities for logistics tech solutions or fleet optimization services.

Digital Engagement The company's tech infrastructure, including Microsoft 365 and Google Analytics, suggests openness to digital transformation, offering avenues to introduce cloud-based fleet management, data analytics, or customer engagement platforms.