Premium Brand Positioning Perfumeria Júlia has established itself as a premium brand through its exclusive selection of high-quality, innovative ingredients and formulation in its private line, JÚLIA. This focus on quality and exclusivity creates opportunities for premium product collaborations, limited editions, and targeted marketing campaigns aimed at high-end consumers seeking luxury personal care experiences.

Experience-Driven Retail The company's minimalistic store concept and dedicated Beauty Space offer a personalized, experiential shopping environment supported by expert advisors. There is potential to enhance digital engagement with in-store technological integrations, virtual consultations, or augmented reality tools to attract and retain tech-savvy customers seeking immersive beauty consultations.

Cultural & Educational Engagement With its Museo del Perfume and ongoing cultural initiatives, Perfumeria Júlia connects strongly with customers interested in the history and artistry of perfume. Business opportunities exist in developing exclusive workshops, perfume creation experiences, or branded cultural collaborations that align with this educational niche and deepen customer loyalty.

Loyalty & Digital Marketing The company’s loyalty program, Tarjeta Júlia, combined with newsletters and a dedicated magazine, indicates a loyal customer base receptive to personalized offers. There is scope for expanding digital marketing efforts, such as targeted email campaigns, app-based promotions, or personalized product recommendations to increase repeat purchases and customer engagement.

Expansion & Digital Presence Although predominantly physical with over 70 stores in Andorra and Spain, Perfumeria Júlia can leverage its established brand to grow online sales through enhanced e-commerce capabilities, especially by integrating its existing digital tools and marketing strategies to reach a broader market segment beyond its geographic footprint.