Premium Brand Positioning Perfumeria Júlia operates a premium, selective cosmetics distribution with its own linea JÚLIA and a modern Beauty Space, presenting an opportunity to pitch high-end brands, exclusive SKUs, and limited editions that align with their curated mix and experiential store concept.

Strong Local Footprint With over 70 owned stores across Andorra and Spain and a family-owned heritage since 1939, there is potential for expanded wholesale partnerships, private-label opportunities, or co-branded campaigns that leverage their established store network and loyal customer base.

Loyalty and Engagement The JÚLIA card, newsletters, and a dedicated customer experience team indicate a well-developed loyalty and communications program. This can be leveraged for targeted masterclass collaborations, exclusive launches, and data-driven cross-sell offers across beauty categories.

Treatments and Space Beauty Space JÚLIA showcases in-store treatments with premium estheticians and advanced equipment. There is potential for partnerships around branded treatments, service collaborations, and technician training programs to drive traffic and higher AOV per visit.

Data-driven Growth Adoption of SAP and analytics tools (Hotjar, Informa) suggests readiness for enhanced efficiency, CRM-driven campaigns, and performance marketing. This supports targeted outreach for new product lines, seasonal campaigns, and performance-based channel expansion.