Premium brand mix Perfumeria Júlia positions itself with a curated mix of selective brands and its own line, suggesting sales opportunities to upsell premium products through built-in loyalty programs like Tarjeta Júlia and targeted newsletters.

Experiential stores Their minimalist store concept and Beauty Space Júlia indicate opportunities for experiential marketing, in-store events, treatments, and brand partnerships to drive higher basket size and cross-sell premium skincare and fragrance lines.

Licensed expertise A seasoned advisory team underpins customer prescriptions and service, presenting a sales channel for personalized consultations, exclusive samples, and education-led campaigns to boost conversion and dwell time.

Loyalty & engagement The Júlia Card and regular newsletters position the company for targeted promotions, cross-sell of new launches, and data-driven retention campaigns across Andorra and Spain, including the potential for exclusive bundles.

Growth channels With a footprint of over 70 stores and a strong online presence, there is room to expand omnichannel strategies, partnerships, and regional promotions leveraging the museum and cultural initiatives to attract tourist and local shoppers.