Regional leadership Southern California based produce brokerage with established market leadership and a focused mission on fresh, presenting an opportunity to expand strategic partnerships with regional grocers, specialty fruit retailers, and perishable departments seeking reliable supply and merchandising expertise.

Mid market scale Small to midsize employer footprint (11-50 employees) suggests a lean operation with potential for scalable service contracts, add-on merchandising programs, and flexible pricing for regional retailers that require hands-on, high-touch support without enterprise-level overhead.

Full service fit Dedicated sales and merchandising capabilities in produce and perishables indicate a potential upsell to retailers needing end-to-end solutions, including in-store merchandising, inventory management, and promotional execution across multiple stores.

Tech enabled Utilizes cloud, analytics and mapping tools along with performance monitoring (New Relic, Cloudflare) which can be leveraged to demonstrate measurable shelf-visibility, shrink reduction, and promotion ROI to potential clients.

Growth potential Revenue positioning at 1M-10M with notable regional focus presents an opening for growth partnerships, co-branded promotions, and trial programs with nearby retailers and regional chains looking to optimize fresh produce sourcing and in-store execution.