Regional Craft Focus Perrin Brewing Company is a small to mid-sized regional craft brewer based in Comstock Park, Michigan with 11-50 employees and annual revenue in the low millions, indicating potential for regional distributor partnerships, brewery tour programs, and local events co-marketing.

Event Driven Growth Active engagement in community events such as Backyard Bash suggests opportunities for sponsorships, exclusive event brews, and tasting booths to raise brand awareness and drive on-premise sales through partnerships with local venues and retailers.

Product Expansion Historical launches of limited or special series (Side Hustle Series, Rewired Hard Seltzer, collaborations) indicate openness to new SKU launches and co-branded products, presenting chances for can/bottle partnerships, seasonal packaging deals, and regional distribution deals.

Digital & Tech Readiness Presence of modern tech stack ( Google Cloud, SEO tools, email service) implies a foundation for data-driven marketing campaigns, loyalty programs, and B2B sales enablement via digital channels to grow off-premise and direct-to-consumer channels.

Financial & Scale Signals Revenue in the $1M–$10M range combined with growth-oriented product launches suggests targeting wholesale distributors, regional on-premise chains, and state-level retailers seeking compelling craft offerings with scalable production and reliable supply.