Expansion Momentum Perry's is expanding beyond Texas with a new Gilbert, AZ location and ongoing growth in multiple markets nationwide. This presents sales opportunities to pursue corporate dining programs, regional partnerships, and local launch campaigns around new stores. Leverage the Rare Rita collaboration with Socorro Tequila to create launch events and cross-promotions that drive first-month seatings and wholesale beverage orders.

Experience Upsell The Rare and Well Done experience, USDA Prime beef, and tableside carving differentiate Perry's and support premium pricing. Opportunities exist to upsell private dining, tasting menus, wine pairings, and signature desserts, as well as to extend the Petite Bar Plates concept to drive bar traffic. Target corporate events, weddings, and regional catering across locations to grow volume.

Beverage Growth Bev program advancements include the Rare Rita launch and Chicago Wine Spectator recognition, signaling growth potential for beverages. Opportunities include expanding exclusive cocktails and tequila flights, wine experiences, and corporate gifting programs; promote beverage-led promotions and cross-sell with existing menus. Use loyalty programs to retain beverage-driven customers across locations.

Tech-Driven Growth AI and data discussions signal a readiness to leverage analytics for growth. With a modern web stack and CDN, Perry's can deploy data-driven loyalty, personalized marketing, and regional menu optimization to support new markets like Gilbert. Build a prospecting playbook around segmentation, targeted promotions, and reservation campaigns to improve conversion and average spend.

Premium Positioning Premium positioning against Ruth's Chris and The Capital Grille can be strengthened with awards, USDA Prime beef, and unique dining experiences in sales pitches. Explore enterprise partnerships for corporate catering, holiday events, and sponsorships, as well as collaborations across Perry concepts (Perry & Sons Market & Grille, CARVE American Grille) to offer broader catering solutions. Highlight quality, service, and scale to win larger corporate accounts.