Expansion Opportunities PetSmart's recent opening of a new location in Delta, Canada indicates ongoing regional expansion, presenting opportunities for sales of localized marketing, POS systems, and customer engagement solutions tailored to new markets.

Event Engagement The company's active participation in pet-related events such as the Santa Photos event provides avenues to offer event marketing, sponsorship collaborations, and branded experiences to enhance customer loyalty and brand visibility.

Partnership Collaborations Partnership with pet insurance providers like Healthy Paws and pet food brands such as Edgard & Cooper suggests potential upsell opportunities for cross-promotional products, integrated loyalty programs, and bundled service offerings to increase customer retention.

Technology Adoption Utilizing advanced analytics and cloud platforms like SAP Cloud and Datorama shows a focus on data-driven decision making, opening doors for selling marketing analytics, customer insights, and tailored digital marketing solutions.

Regulatory and Compliance Focus Recent legal challenges related to deceptive trade practices and employee training indicate a need for compliance consulting, ethical marketing practices, and training program enhancements, presenting opportunities for professional services and compliance tools.