Peter Alexander
Retail Apparel and Fashion5001-10000 Employees
From his Mum's kitchen table to bedrooms across Australia, New Zealand and the world! Over the last 36 years Peter Alexander has become the household name for sleepwear, known and loved by every generation for his iconic, playful and luxurious designs. Starting back in 1987, Peter launched his sleepwear brand when his female friends were unable to find comfortable pyjamas that weren't matronly styles. It wasn't long before the phones were ringing off the hook and he was dubbed 'Pyjama King' by the media! Fast forward to today and Peter Alexander Sleepwear, as part of The Just Group, has grown with leaps and bounds from purely catalogue based to a multi-channel business with over 140 retail stores across Australia and New Zealand as well as online at peteralexander.jgl.com.au and peteralexander.jgl.co.nz. Each new collection has a unique theme and is inspired either by Peter's travels around the world, from Paris & New York to African Safaris or exciting design collaborations with Disney and Sesame Street just to name a few. Peter was always an animal lover, but it was the adorable dachshund Penny (the beloved and iconic logo of the brand) who ignited his passion for animal welfare. Peter is now an ambassador for the RSPCA, successfully raising over $1.3 million since 2005 in support of their mission.
1-888-653-2347 
support@leadiq.com 
