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Insights

Market Expansion Peters Ice Cream has recently opened a new location in Sydney, Australia, in partnership with Cadbury, signaling a potential opportunity for geographic expansion and collaboration with established brands to increase sales and brand visibility.

Product Innovation The launch of new products like Cadbury Dairy Milk Hazelnut Tub and Big Freeze 10 Peters Icy Pole Blue Lemonade demonstrates Peters Ice Cream's commitment to innovation. Leveraging these unique offerings can attract new customers and drive sales growth.

Partnership Opportunities Partnerships with popular brands like Allen's and Coles present sales opportunities through co-branded products and initiatives that can increase market reach and appeal to a wider customer base, enhancing sales prospects.

Marketing Collaboration Collaborating with Coles in charity initiatives like the Big Freeze campaign not only boosts brand reputation but also creates a platform to drive sales by connecting with socially conscious consumers who prioritize supporting causes through their purchases.

Competitive Positioning Understanding the competitive landscape, which includes well-known brands like Ben & Jerry's and Unilever, allows Peters Ice Cream to identify potential areas for differentiation and capitalize on unique selling points to stand out and attract customers in a crowded market.

Similar companies to Peters Ice Cream

Peters Ice Cream Tech Stack

Peters Ice Cream uses 8 technology products and services including Facebook Pixel, Cloudflare CDN, Twitter Emoji (Twemoji), and more. Explore Peters Ice Cream's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Twitter Emoji (Twemoji)
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • PWA
    Miscellaneous
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Facebook
    Widgets

Peters Ice Cream's Email Address Formats

Peters Ice Cream uses at least 1 format(s):
Peters Ice Cream Email FormatsExamplePercentage
First.Last@peters.com.auJohn.Doe@peters.com.au
50%
First.Last@peters.com.auJohn.Doe@peters.com.au
50%

Frequently Asked Questions

Where is Peters Ice Cream's headquarters located?

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Peters Ice Cream's main headquarters is located at 254 Wellington Rd Melbourne, VIC 3170 AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is Peters Ice Cream's official website and social media links?

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Peters Ice Cream's official website is peters.com.au and has social profiles on LinkedIn.

How much revenue does Peters Ice Cream generate?

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As of October 2024, Peters Ice Cream's annual revenue reached $5B.

What is Peters Ice Cream's NAICS code?

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Peters Ice Cream's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Peters Ice Cream have currently?

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As of October 2024, Peters Ice Cream has approximately 10K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: R. T.Chief Financial Officer: A. H.Chief Creative Officer And Administrator: D. P.. Explore Peters Ice Cream's employee directory with LeadIQ.

What industry does Peters Ice Cream belong to?

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Peters Ice Cream operates in the Food and Beverage Services industry.

What technology does Peters Ice Cream use?

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Peters Ice Cream's tech stack includes Facebook PixelCloudflare CDNTwitter Emoji (Twemoji)Underscore.jsPWAPHPreCAPTCHAFacebook.

What is Peters Ice Cream's email format?

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Peters Ice Cream's email format typically follows the pattern of . Find more Peters Ice Cream email formats with LeadIQ.

When was Peters Ice Cream founded?

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Peters Ice Cream was founded in 1907.
Peters Ice Cream

Peters Ice Cream

Food and Beverage ServicesVictoria, Australia10001+ Employees

Team great product with an active imagination, a thirst for innovation and you get a dynamic company that will stand the test of time. It was our company founder, Fred Peters’, forward-looking approach, in 1907, which created the foundation for Peters Ice Cream’s continuous culture of innovation. In 2016, Peters Ice Cream joined Froneri, a fast-growth international ice cream business. Froneri operates in 23 countries with a team of 15,000 employees who are on a joint mission to build the world's best ice cream company. 

Peters Ice Cream continues to be Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market. 
 
Whether you enjoy an ice block in summer to beat the heat, or it’s your nightly ritual to enjoy a bowlful of ice cream on the couch, Peters has a portfolio that satisfies every need. DRUMSTICK, ORIGINAL, FROSTY FRUIT, CONNOISSEUR, these brands conjure up many fond memories for Australians. We keep these ice cream lovers at the heart of everything we do, every product we create. We understand what Australian’s want and we design our products especially for them.
 
It is by doing all of this that we keep the original vision of Fred Peters alive, and will continue to for many centuries to come. As a part of Froneri, we work as one global team to advance and disrupt the category, delivering the world’s best ice cream.

Section iconCompany Overview

Headquarters
254 Wellington Rd Melbourne, VIC 3170 AU
NAICS Code
722 - Food Services and Drinking Places
Founded
1907
Employees
10001+

Section iconFunding & Financials

  • $1B

    Peters Ice Cream's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Peters Ice Cream's revenue is in the range of $1B

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