Insights

Strong Brand Legacy Peters Ice Cream maintains a highly recognizable and nostalgic brand presence in Australia, offering established products like DRUMSTICK and FROSTY FRUIT, which present ongoing opportunities for cross-promotional campaigns and product line extensions targeting loyal consumers.

Expansion & Retail Collaborations Recent initiatives such as opening a new Sydney location and partnering with Coles Supermarkets enhance distribution channels and retail visibility, creating avenues to increase shelf space, exclusive offers, and collaborative promotional programs with retail partners.

Innovative Product Launches The company's recent campaigns include new product variants and collaborations with brands like Cadbury, indicating a readiness to innovate and attract new customer segments—an ideal target for sales of custom packaging, private label opportunities, or co-branded products.

Digital Engagement & Campaigns Utilizing digital platforms such as social media and online advertising, Peters actively engages consumers and promotes new campaigns, providing potential for tailored digital marketing partnerships, data-driven promotions, and targeted advertising solutions.

Market and Demographic Focus With a deep understanding of Australian consumer preferences and a broad product portfolio, Peters offers potential for tailored sales strategies focusing on seasonal promotions, outdoor and summer-themed campaigns, and health-conscious or plant-based product development to capture evolving market trends.

Peters Ice Cream Tech Stack

Peters Ice Cream uses 8 technology products and services including Facebook Pixel, cdnjs, Open Graph, and more. Explore Peters Ice Cream's tech stack below.

  • Facebook Pixel
    Analytics
  • cdnjs
    Content Delivery Network
  • Open Graph
    Content Management System
  • Apple iCloud Mail
    Email
  • Modernizr
    Javascript Libraries
  • PWA
    Miscellaneous
  • reCAPTCHA
    Security
  • YouTube
    Video Players

Peters Ice Cream's Email Address Formats

Peters Ice Cream uses at least 1 format(s):
Peters Ice Cream Email FormatsExamplePercentage
First.Last@peters.com.auJohn.Doe@peters.com.au
50%
First.Last@peters.com.auJohn.Doe@peters.com.au
50%

Frequently Asked Questions

Where is Peters Ice Cream's headquarters located?

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Peters Ice Cream's main headquarters is located at 254 Wellington Rd, Melbourne, VIC 3170, AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Peters Ice Cream's official website and social media links?

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Peters Ice Cream's official website is peters.com.au and has social profiles on LinkedIn.

How much revenue does Peters Ice Cream generate?

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As of October 2025, Peters Ice Cream's annual revenue is estimated to be $5B.

What is Peters Ice Cream's NAICS code?

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Peters Ice Cream's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Peters Ice Cream have currently?

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As of October 2025, Peters Ice Cream has approximately 10K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: R. T.Cto: S. A.Cfo: J. P.. Explore Peters Ice Cream's employee directory with LeadIQ.

What industry does Peters Ice Cream belong to?

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Peters Ice Cream operates in the Food and Beverage Services industry.

What technology does Peters Ice Cream use?

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Peters Ice Cream's tech stack includes Facebook PixelcdnjsOpen GraphApple iCloud MailModernizrPWAreCAPTCHAYouTube.

What is Peters Ice Cream's email format?

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Peters Ice Cream's email format typically follows the pattern of First.Last@peters.com.au. Find more Peters Ice Cream email formats with LeadIQ.

When was Peters Ice Cream founded?

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Peters Ice Cream was founded in 1907.

Peters Ice Cream

Food and Beverage ServicesAustralia10001+ Employees

Team great product with an active imagination, a thirst for innovation and you get a dynamic company that will stand the test of time. It was our company founder, Fred Peters’, forward-looking approach, in 1907, which created the foundation for Peters Ice Cream’s continuous culture of innovation. In 2016, Peters Ice Cream joined Froneri, a fast-growth international ice cream business. Froneri operates in 23 countries with a team of 15,000 employees who are on a joint mission to build the world's best ice cream company. 

Peters Ice Cream continues to be Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market. 
 
Whether you enjoy an ice block in summer to beat the heat, or it’s your nightly ritual to enjoy a bowlful of ice cream on the couch, Peters has a portfolio that satisfies every need. DRUMSTICK, ORIGINAL, FROSTY FRUIT, CONNOISSEUR, these brands conjure up many fond memories for Australians. We keep these ice cream lovers at the heart of everything we do, every product we create. We understand what Australian’s want and we design our products especially for them.
 
It is by doing all of this that we keep the original vision of Fred Peters alive, and will continue to for many centuries to come. As a part of Froneri, we work as one global team to advance and disrupt the category, delivering the world’s best ice cream.

Section iconCompany Overview

Headquarters
254 Wellington Rd, Melbourne, VIC 3170, AU
NAICS Code
722 - Food Services and Drinking Places
Founded
1907
Employees
10001+

Section iconFunding & Financials

  • $25M$50M

    Peters Ice Cream's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Peters Ice Cream's revenue is estimated to be in the range of $25M$50M

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