Insights

Partnership Campaigns Peters Ice Cream has successfully partnered with various brands like WiredCo, Cadbury, and Allen's. Leveraging collaborative campaigns with complementary businesses can provide avenues for cross-promotion and reaching new customer segments.

Product Innovation Launching new products like the Big Freeze Icy Pole Blue Lemonade and Cadbury Dairy Milk Hazelnut Tub showcases Peters Ice Cream's commitment to innovation. Highlighting unique and exclusive flavors can attract customers seeking novel experiences.

Pop-Up Stores Opening pop-up stores, such as the one in Sydney's Wynyard Station in partnership with Cadbury, creates temporary but impactful retail opportunities. Exploring the setting up of more pop-up locations can drive sales and increase brand visibility.

Recalls Management Dealing with recalls like the Connoisseur Plant Based Hazelnut Chocolate demonstrates Peters Ice Cream's commitment to product quality and customer safety. Leveraging transparency and quick responses during such incidents can build trust and loyalty.

Charity Partnerships Collaborating with retailers like Coles for charity initiatives presents unique sales opportunities. Promoting products tied to charitable causes can attract socially conscious consumers and drive sales while supporting a good cause.

Peters Ice Cream Tech Stack

Peters Ice Cream uses 8 technology products and services including Google Analytics, Cloudflare CDN, cdnjs, and more. Explore Peters Ice Cream's tech stack below.

  • Google Analytics
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Adobe Fonts
    Font Scripts
  • Babel
    Miscellaneous
  • PWA
    Miscellaneous
  • Yoast SEO
    Search Engines
  • reCAPTCHA
    Security

Peters Ice Cream's Email Address Formats

Peters Ice Cream uses at least 1 format(s):
Peters Ice Cream Email FormatsExamplePercentage
First.Last@peters.com.auJohn.Doe@peters.com.au
50%
First.Last@peters.com.auJohn.Doe@peters.com.au
50%

Frequently Asked Questions

Where is Peters Ice Cream's headquarters located?

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Peters Ice Cream's main headquarters is located at 254 Wellington Rd Melbourne, VIC 3170 AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is Peters Ice Cream's official website and social media links?

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Peters Ice Cream's official website is peters.com.au and has social profiles on LinkedIn.

How much revenue does Peters Ice Cream generate?

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As of October 2024, Peters Ice Cream's annual revenue reached $5B.

What is Peters Ice Cream's NAICS code?

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Peters Ice Cream's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Peters Ice Cream have currently?

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As of October 2024, Peters Ice Cream has approximately 10K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: R. T.Chief Financial Officer: A. H.Chief Creative Officer And Administrator: D. P.. Explore Peters Ice Cream's employee directory with LeadIQ.

What industry does Peters Ice Cream belong to?

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Peters Ice Cream operates in the Food and Beverage Services industry.

What technology does Peters Ice Cream use?

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Peters Ice Cream's tech stack includes Google AnalyticsCloudflare CDNcdnjsAdobe FontsBabelPWAYoast SEOreCAPTCHA.

What is Peters Ice Cream's email format?

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Peters Ice Cream's email format typically follows the pattern of . Find more Peters Ice Cream email formats with LeadIQ.

When was Peters Ice Cream founded?

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Peters Ice Cream was founded in 1907.
Peters Ice Cream

Peters Ice Cream

Food and Beverage ServicesVictoria, Australia10001+ Employees

Team great product with an active imagination, a thirst for innovation and you get a dynamic company that will stand the test of time. It was our company founder, Fred Peters’, forward-looking approach, in 1907, which created the foundation for Peters Ice Cream’s continuous culture of innovation. In 2016, Peters Ice Cream joined Froneri, a fast-growth international ice cream business. Froneri operates in 23 countries with a team of 15,000 employees who are on a joint mission to build the world's best ice cream company. 

Peters Ice Cream continues to be Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market. 
 
Whether you enjoy an ice block in summer to beat the heat, or it’s your nightly ritual to enjoy a bowlful of ice cream on the couch, Peters has a portfolio that satisfies every need. DRUMSTICK, ORIGINAL, FROSTY FRUIT, CONNOISSEUR, these brands conjure up many fond memories for Australians. We keep these ice cream lovers at the heart of everything we do, every product we create. We understand what Australian’s want and we design our products especially for them.
 
It is by doing all of this that we keep the original vision of Fred Peters alive, and will continue to for many centuries to come. As a part of Froneri, we work as one global team to advance and disrupt the category, delivering the world’s best ice cream.

Section iconCompany Overview

Headquarters
254 Wellington Rd Melbourne, VIC 3170 AU
NAICS Code
722 - Food Services and Drinking Places
Founded
1907
Employees
10001+

Section iconFunding & Financials

  • $1B

    Peters Ice Cream's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Peters Ice Cream's revenue is in the range of $1B

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