Insights

StrategicAlliance Peters Ice Cream is part of Froneri, a fast-growth international ice cream business with a 23-country footprint and 15,000 employees, presenting a potential path to leverage Froneri’s global reach for co-branded campaigns, regional distribution expansion, or wholesale partnerships.

CoBrandingOppty Recent collaborations with Milo and Drumstick Minis Milo indicate openness to co-branding and limited edition products, suggesting opportunities to propose university, sport, or snack-brand tie-ins to boost visibility and drive cross-sell in both grocery and in-store experiences.

NewProductVentures Frequent product launches and variants (Choc Chip Cookie, Upside Bon campaigns, seasonal and eight-pack formats) show a track record of innovation; sales prospects exist in proposing product extensions, flavor partnerships, or retail activations to refresh portfolios and drive trial.

RetailPresence Recent pop-up store in Sydney and ongoing consumer campaigns indicate active consumer engagement and experiential marketing; sales opportunities include pop-up activations, in-store demos, regional promotions, and omni-channel campaigns to boost brand lift.

GrowthOpportunity Revenue range ($25M-$50M) and 201-500 employees place Peters as a mid-market partner with scalable demand; target multi-channel retailers, convenience and grocery chains, and private-label opportunities to accelerate distribution and volume.

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Peters Ice Cream Tech Stack

Peters Ice Cream uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore Peters Ice Cream's tech stack below.

Peters Ice Cream's Email Address Formats

Peters Ice Cream uses at least 2 email formats:
Peters Ice Cream Email FormatsExamplePercentage
First.Last@peters.com.auJohn.Doe@peters.com.au
99%
First@peters.com.auJohn@peters.com.au
1%

Frequently Asked Questions

What is Peters Ice Cream's official website and social media links?

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Peters Ice Cream's official website is peters.com.au and has social profiles on LinkedIn.

How much revenue does Peters Ice Cream generate?

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As of August 2026, Peters Ice Cream's annual revenue is estimated to be $25M - $50M.

What is Peters Ice Cream's SIC code and NAICS code?

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Peters Ice Cream's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Peters Ice Cream have currently?

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As of August 2026, Peters Ice Cream has approximately 289 employees across 5 continents, including Oceania, North America and Europe. Key team members include Cpo / Head Of People And Performance: J. B., Chief Financial Officer: A. H. and President: K. P. Explore Peters Ice Cream's employee directory with LeadIQ.

What industry does Peters Ice Cream belong to?

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Peters Ice Cream operates in the Food and Beverage Services industry.

What technology does Peters Ice Cream use?

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Peters Ice Cream's tech stack includes iCIMS, WordPress, Shopify, Microsoft 365, Google Cloud, WP Engine, KnowBe4 and Piwik PRO Core.

What is Peters Ice Cream's email format?

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Peters Ice Cream's email format typically follows the pattern of First.Last@peters.com.au. Find more Peters Ice Cream email formats with LeadIQ.

When was Peters Ice Cream founded?

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Peters Ice Cream was founded in 1907.
Peters Ice Cream logo

Peters Ice Cream

Food and Beverage ServicesVictoria, Australia201-500 Employees

Peters Ice Cream is an Australian frozen-dessert producer within the Food and Beverage Services industry. It offers a portfolio of ice cream and frozen treats that includes DRUMSTICK, ORIGINAL, FROSTY FRUIT, and CONNOISSEUR, aligning with Australian tastes and occasions. The company is based in Melbourne, Victoria, and serves local consumers seeking high-quality, innovative products for summers and everyday enjoyment.

Peters Ice Cream traces its origins to 1907, when founder Fred Peters established a forward-looking approach that underpins its culture of innovation. In 2016, the company joined Froneri, a global ice cream business operating in 23 countries with a workforce of about 15,000 people. Based in Melbourne, Peters continues to operate within Froneri's worldwide team.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
1907
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Peters Ice Cream's revenue is estimated to be in the range of $25M - $50M

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