Expansive Service Area Peterson Cat covers over 100,000 square miles across Northern California, Oregon, and southwest Washington, offering significant market potential for expanding service agreements, parts sales, and equipment rentals within these territories.

Diverse Equipment Portfolio With a comprehensive range of Caterpillar machines including skid steer loaders, forestry machines, and hydraulic excavators, there are ample opportunities to cross-sell parts, maintenance, and upgrade services across multiple construction and industry segments.

Strong Industry Presence Serving construction, forestry, agriculture, government, and trucking industries, Peterson Cat’s broad customer base allows for targeted marketing campaigns and tailored solutions to meet diverse operational needs, encouraging repeat business and equipment upgrades.

Robust Digital Infrastructure The company's use of advanced digital tools such as Autodesk, Facebook, and online parts ordering indicates a digital-savvy customer engagement platform, creating avenues for promoting digital service packages, e-commerce offers, and interactive customer support.

Financial Stability With revenues ranging from 100 to 250 million dollars, Peterson Cat demonstrates a healthy financial position that supports investment in new equipment offerings, aftermarket services, and expanding its parts and service departments to capture additional growth opportunities.