Extensive Product Range Peterson Cat offers a comprehensive portfolio of Caterpillar heavy machinery, including skid steer loaders, hydraulic excavators, forest machines, and track-type tractors, providing multiple cross-selling opportunities across different construction, forestry, and agricultural segments.

Strong Regional Presence With 42 stores across Northern California, Oregon, and southwest Washington, Peterson Cat has a solid regional footprint, enabling targeted marketing and localized service strategies to upsell equipment and parts to existing customers.

Service and Parts Emphasis The company’s extensive service and parts departments, along with capabilities like hydraulic re-builds and online parts ordering, create ongoing recurring revenue streams and opportunities to promote maintenance contracts and parts replacement sales.

Industry Diversification Serving varied sectors including construction, forestry, agriculture, and government, Peterson Cat presents multiple avenues to tailor solutions and expand into new sub-markets or expand existing client accounts.

Digital and Technical Infrastructure Utilization of advanced digital tools such as Cloudflare Bot Management, Google Tag Manager, and Trimble indicates a focus on data-driven marketing and operational efficiencies, facilitating targeted outreach and improved customer engagement to drive sales growth.