Regional Tourism Growth Target regional travel platforms and regional tourism boards with partnership programs to amplify Petoskey Area visibility, leveraging their existing visitor bureau network and the area’s appeal for meetings and outdoor activities to attract group bookings.

Meetings and Events Develop sales outreach focused on corporate meetings, conferences, and incentive trips highlighting the area’s resort appeal and natural settings. Offer bundled packages featuring venues, lodging, and activities to increase group conversion.

Digital Performance Leverage the current tech stack data and tracking footprint to propose performance marketing services, retargeting campaigns, and conversion optimization for tourism- and accommodation-related funnels to boost direct bookings.

SMB Collaboration Position as a lean partner for smaller teams or partnerships by offering scalable marketing services or white-labeled programs suitable for a small staff while still driving measurable ROI.

Competitive Positioning Differentiate by emphasizing Northern Michigan’s premier resort and outdoor brand, identify cross-sell opportunities with larger travel platforms, and propose content and SEO programs to capture demand in the mid-market travel segment.