Insights

Growth via acquisitions Pets Choice has an active M&A strategy, recently acquiring multiple brands and assets, signaling potential opportunities to cross-sell or white-label to new brand portfolios and leverage increased distribution channels.

Expanded distribution With facilities across multiple UK locations and a growing brand portfolio, there are extensive nationwide and European distribution opportunities for partners seeking stronger pet product coverage or co-packing collaborations.

Private label potential Current capabilities include private label extruded food, wet food, and retorted trays, presenting a clear pathway for retailers and retailers’ own brands to outsource manufacturing and packaging services.

Premium and veterinary focus Recent portfolio expansions into premium and veterinary segments suggest opportunities to target specialty retailers, veterinary clinics, and premium online channels with higher-margin product lines.

Digital and eCommerce readiness A tech stack embracing Google Ads, Shopify and related platforms indicates readiness for joint marketing programs, direct-to-consumer initiatives, and analytics-driven sales enablement.

Similar companies to Pets Choice Ltd

Pets Choice Ltd Tech Stack

Pets Choice Ltd uses 8 technology products and services including Google Ads, Databricks, Drupal, and more. Explore Pets Choice Ltd's tech stack below.

Media & News

Pets Choice Ltd's Email Address Formats

Pets Choice Ltd uses at least 3 email formats:
Pets Choice Ltd Email FormatsExamplePercentage
First.Last@petschoice.co.ukJohn.Doe@petschoice.co.uk
89%
First@petschoice.co.ukJohn@petschoice.co.uk
10%
FLast@petschoice.co.ukJDoe@petschoice.co.uk
1%

Frequently Asked Questions

What is Pets Choice Ltd's official website and social media links?

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Pets Choice Ltd's official website is petschoice.co.uk and has social profiles on LinkedIn.

How much revenue does Pets Choice Ltd generate?

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As of August 2026, Pets Choice Ltd's annual revenue is estimated to be $10M - $25M.

What is Pets Choice Ltd's SIC code and NAICS code?

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Pets Choice Ltd's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 311 - Food Manufacturing.

How many employees does Pets Choice Ltd have currently?

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As of August 2026, Pets Choice Ltd has approximately 223 employees across 3 continents, including Europe, North America and Asia. Key team members include Ceo: T. R., Head Of Procurement & Supply Chain Operations: B. W. and Head Of Hr: M. W. C. F. Explore Pets Choice Ltd's employee directory with LeadIQ.

What industry does Pets Choice Ltd belong to?

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Pets Choice Ltd operates in the Food and Beverage Manufacturing industry.

What technology does Pets Choice Ltd use?

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Pets Choice Ltd's tech stack includes Google Ads, Databricks, Drupal, Microsoft SharePoint, WordPress, Shopify, Sage and Trustpilot.

What is Pets Choice Ltd's email format?

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Pets Choice Ltd's email format typically follows the pattern of First.Last@petschoice.co.uk. Find more Pets Choice Ltd email formats with LeadIQ.

When was Pets Choice Ltd founded?

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Pets Choice Ltd was founded in 1988.
Pets Choice Ltd logo

Pets Choice Ltd

Food and Beverage ManufacturingEngland, United Kingdom201-500 Employees

Pets Choice Ltd is a pet food manufacturer with more than 135 years of industry knowledge. Based in Blackburn, Lancashire, it operates additional facilities in Yatton and Cardiff and markets a diverse range of products across brands such as Webbox, Webbox Naturals, Bob Martin, TastyBone, Spike’s, Meatiful, Feathers & Beaky, Goodwyns, Davies, Oceanic, Felight and Vitakraft. Beyond branded lines, the company provides private label manufacturing, including extruded dry food, wet food and retorted trays, as well as baked fresh meat treats, complemented by services in packaging design, fulfilment and logistics.

The company serves the UK grocery, independent and pet-specialist sectors, supported by distribution channels that span worldwide. In October 2025, Pets Choice announced the acquisition of several brands from Kennelpak Limited. These moves, along with its broad product and private-label capabilities, position Pets Choice as a diversified supplier in the pet-food industry.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Pets Choice Ltd's revenue is estimated to be in the range of $10M - $25M

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