Insights

Portfolio Expansion Pets Choice is rapidly expanding through acquisitions across dog, cat, small animal and veterinary brands, adding new categories like cat litter and vegan dog foods, and expanding its footprint in Blackburn, Yatton, Cardiff and Northern Europe. This creates opportunities for sales partnerships as a private label, co branded products, or white label manufacturing across retailers and pet specialty channels.

Private Label Growth The company already offers private label extrusion, wet foods, retorted trays and baked treats and also provides packaging design, fulfilment and logistics, making it a one stop partner for retailers and brands seeking turnkey manufacturing and packaging solutions.

Data Driven Growth With a tech stack including ERP and CRM systems, BI tools and Nielsen data, Pets Choice is positioned to benefit from data driven demand planning, inventory optimization and integrated customer management.

Channel Expansion Pets Choice serves UK grocery, independents and pet specialty sectors with worldwide distribution and recently opened a factory outlet and new locations, signaling appetite for channel expansion and ecommerce partnerships.

Brand Portfolio Synergy A mix of legacy brands and recent premium veterinary acquisitions, including vegan products, positions Pets Choice to target premium pet food segments, veterinary channels and cross sell across brands. There are opportunities for cross brand promotions and co branding with retailers.

Pets Choice Ltd Tech Stack

Pets Choice Ltd uses 8 technology products and services including Nielsen, Power BI, Microsoft SharePoint, and more. Explore Pets Choice Ltd's tech stack below.

  • Nielsen
    Analytics
  • Power BI
    Business Intelligence
  • Microsoft SharePoint
    Content Management System
  • Microsoft Dynamics CRM
    Customer Relationship Management
  • Salesforce
    Customer Relationship Management
  • Sage Payroll
    Human Resource Management System
  • Microsoft Dynamics 365 Business Central
    Sales
  • Google Search Console
    Web Analytics

Media & News

Pets Choice Ltd's Email Address Formats

Pets Choice Ltd uses at least 1 format(s):
Pets Choice Ltd Email FormatsExamplePercentage
First.Last@petschoice.co.ukJohn.Doe@petschoice.co.uk
90%
First@petschoice.co.ukJohn@petschoice.co.uk
9%
FLast@petschoice.co.ukJDoe@petschoice.co.uk
1%

Frequently Asked Questions

Where is Pets Choice Ltd's headquarters located?

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Pets Choice Ltd's main headquarters is located at Blackburn, England bb1 5ud United Kingdom. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Pets Choice Ltd's official website and social media links?

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Pets Choice Ltd's official website is petschoice.co.uk and has social profiles on LinkedIn.

What is Pets Choice Ltd's SIC code NAICS code?

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Pets Choice Ltd's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Pets Choice Ltd have currently?

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As of May 2026, Pets Choice Ltd has approximately 212 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Marketing: C. K.Head Of Procurement & Supply Chain Operations: B. W.Head Of Hr: M. W. C. F.. Explore Pets Choice Ltd's employee directory with LeadIQ.

What industry does Pets Choice Ltd belong to?

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Pets Choice Ltd operates in the Food and Beverage Manufacturing industry.

What technology does Pets Choice Ltd use?

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Pets Choice Ltd's tech stack includes NielsenPower BIMicrosoft SharePointMicrosoft Dynamics CRMSalesforceSage PayrollMicrosoft Dynamics 365 Business CentralGoogle Search Console.

What is Pets Choice Ltd's email format?

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Pets Choice Ltd's email format typically follows the pattern of First.Last@petschoice.co.uk. Find more Pets Choice Ltd email formats with LeadIQ.

When was Pets Choice Ltd founded?

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Pets Choice Ltd was founded in 1988.

Pets Choice Ltd

Food and Beverage ManufacturingEngland, United Kingdom201-500 Employees

Pets Choice Ltd is a pet food manufacturer with more than 135 years of industry knowledge. Based in Blackburn, Lancashire, it operates additional facilities in Yatton and Cardiff and markets a diverse range of products across brands such as Webbox, Webbox Naturals, Bob Martin, TastyBone, Spike’s, Meatiful, Feathers & Beaky, Goodwyns, Davies, Oceanic, Felight and Vitakraft. Beyond branded lines, the company provides private label manufacturing, including extruded dry food, wet food and retorted trays, as well as baked fresh meat treats, complemented by services in packaging design, fulfilment and logistics.

The company serves the UK grocery, independent and pet-specialist sectors, supported by distribution channels that span worldwide. In October 2025, Pets Choice announced the acquisition of several brands from Kennelpak Limited. These moves, along with its broad product and private-label capabilities, position Pets Choice as a diversified supplier in the pet-food industry.

Section iconCompany Overview

Headquarters
Blackburn, England bb1 5ud United Kingdom
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Pets Choice Ltd's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pets Choice Ltd's revenue is estimated to be in the range of $10M$25M

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