Insights

Growing Product Portfolio Pets Choice has rapidly expanded its product offerings through the acquisition of multiple brands including Mikki Pet, Pettex, and HOWND, creating diverse opportunities to cross-sell and bundle products across different pet segments such as cats, small animals, and vegan dog foods.

Expansion of Manufacturing Capabilities The recent opening of a new factory outlet in Blackburn and acquisitions of brands from Kennelpak and Petlife International indicate a strategic focus on increasing manufacturing capacity and distribution channels, which can support larger order volumes and customized product offerings.

Market Penetration Opportunities With a broad distribution presence in UK grocery, pet specialty, and independent retail sectors, there are significant opportunities to develop tailored sales strategies aimed at expanding into niche markets or increasing shelf space within existing channels.

Premium and Veterinary Segments The company's acquisitions in the premium and veterinary pet food sectors suggest potential for upselling to high-end retailers and pet clinics looking for quality products, especially with their growing portfolio of specialized brands like HOWND and Pettex.

Digital and E-commerce Growth Utilizing their current digital tools and online presence, Pets Choice can capitalize on the increasing trend of online pet product purchases by expanding e-commerce partnerships and digital marketing efforts to reach a broader consumer base.

Pets Choice Ltd Tech Stack

Pets Choice Ltd uses 8 technology products and services including Databricks, WordPress, oEmbed, and more. Explore Pets Choice Ltd's tech stack below.

  • Databricks
    Big Data Processing
  • WordPress
    Content Management System
  • oEmbed
    Dev Tools
  • WooCommerce
    E-commerce
  • Mailgun
    Email
  • jQuery Migrate
    Javascript Libraries
  • Agorapulse
    Social Media Marketing Software
  • Contact Form 7
    Web Platform Extensions

Media & News

Pets Choice Ltd's Email Address Formats

Pets Choice Ltd uses at least 1 format(s):
Pets Choice Ltd Email FormatsExamplePercentage
First.Last@petschoice.co.ukJohn.Doe@petschoice.co.uk
47%
First@petschoice.co.ukJohn@petschoice.co.uk
5%
FLast@petschoice.co.ukJDoe@petschoice.co.uk
1%
First.Last@petschoice.co.ukJohn.Doe@petschoice.co.uk
47%

Frequently Asked Questions

Where is Pets Choice Ltd's headquarters located?

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Pets Choice Ltd's main headquarters is located at Blackburn, England bb1 5ud United Kingdom. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Pets Choice Ltd's official website and social media links?

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Pets Choice Ltd's official website is petschoice.co.uk and has social profiles on LinkedIn.

What is Pets Choice Ltd's SIC code NAICS code?

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Pets Choice Ltd's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Pets Choice Ltd have currently?

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As of March 2026, Pets Choice Ltd has approximately 208 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Marketing: C. K.Head Of Procurement & Supply Chain Operations: B. W.Head Of Hr: M. W. C. F.. Explore Pets Choice Ltd's employee directory with LeadIQ.

What industry does Pets Choice Ltd belong to?

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Pets Choice Ltd operates in the Food and Beverage Manufacturing industry.

What technology does Pets Choice Ltd use?

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Pets Choice Ltd's tech stack includes DatabricksWordPressoEmbedWooCommerceMailgunjQuery MigrateAgorapulseContact Form 7.

What is Pets Choice Ltd's email format?

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Pets Choice Ltd's email format typically follows the pattern of First.Last@petschoice.co.uk. Find more Pets Choice Ltd email formats with LeadIQ.

When was Pets Choice Ltd founded?

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Pets Choice Ltd was founded in 1988.

Pets Choice Ltd

Food and Beverage ManufacturingEngland, United Kingdom201-500 Employees

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, with facilities also in Yatton and Cardiff, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, Webbox Naturals, Bob Martin, TastyBone, Spike’s, Meatiful, Feathers & Beaky, Goodwyns, Davies, Oceanic, Felight and Vitakraft. 

Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.

As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics.

With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Pets Choice. Your Choice.

Section iconCompany Overview

Headquarters
Blackburn, England bb1 5ud United Kingdom
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Pets Choice Ltd's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pets Choice Ltd's revenue is estimated to be in the range of $10M$25M

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