Peuterey
Retail Apparel and FashionLucca, Italy201-500 Employees
Founded in 2002, Peuterey is the flagship brand of the Peuterey Group. Design, innovation, and quality are the hallmarks of a company which stands out for its elegant, yet relaxed style represented by contemporary “luxury casualwear” products. The brand’s name is inspired by one of the most fascinating ridges of Mont Blanc. The three red dots graphically reproduce its peak and are a metaphor for a place where earth and sky meet, and height and vertical spaces blend within matter. Peuterey is the expression of a dynamic lifestyle which unfolds against the backdrop of a bustling city as well as of a natural scenery, during an international business trip or a restful getaway. It’s an informal, yet impeccable code made of reassuring lines and attention to details. A world which began with a jacket—the company’s signature garment—and has grown into a multifaceted, practical, sober universe. Peuterey’s most iconic outerwear evolved in the course of time but is still the tangible product of an expertise combining textile research, cutting-edge technology, thorough assessment of outdoor fabrics, and Italian excellence in fashion. The brand reinterpreted casual apparel and made it sophisticated, cool, and captivating. That’s how Peuterey became the symbol of functional luxury with a strong identity, and succeeded in creating refined blazers, down jackets, coats, field jackets, knitwear, pants, dresses, and accessories designed to adapt to your days and nights. Defined by a philosophy which mingles glamour, comfort and performance, the project underlying Peuterey gives shape to a global style which fits every road, season, and mood.
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