Physicians Formula, Inc. . undefined
Personal Care Product ManufacturingCalifornia, United States51-200 Employees
Physicians Formula, Inc. is a personal care product manufacturer based in El Monte, California, United States, with 51-200 employees. The company operates in the masstige segment of the cosmetics market and, under its brand established in 1937, develops, markets, and distributes premium-priced products for the mass market channel. Its product line includes face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup, and mascaras, with a focus on addressing skin imperfections through a problem-solving approach. The products are sold in major U.S. retailers such as Wal-Mart, Target, CVS, and RiteAid, and are available in the United States, Canada, and Australia. The company maintains an online presence through its corporate site and a promotional site, and operates on social media channels including Facebook, Twitter, and YouTube. Reported revenue is in the range of 1 million to 10 million.
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