Insights

Strategic Funding Picklebet has recently secured a substantial Series A round with total funding around AU$15M, attracting notable investors including DraftKings and Discerning Capital. This indicates a strong growth trajectory and potential for partnership opportunities that align with their expansion and platform enhancement needs.

PlatformInnovation The company emphasizes building a proprietary betting and entertainment platform and a culture of solving complex problems. This creates opportunities to offer advanced data services, analytics tooling, and integrations that complement their in-house tech stack and support rapid feature development.

Esports and Media Positioned at the nexus of esports, sports, and internet culture, Picklebet targets a global audience with entertainment-driven betting. Sales opportunities exist in audience engagement solutions, content partnerships, and ad-tech capabilities to monetize a highly engaged user base.

Expansion Footprint With offices across Brisbane, Sydney, Darwin, and Manila and a global audience focus, Picklebet is scaling operations and product offerings. This signals readiness for enterprise-grade services, cross-border compliance tooling, and multi-region analytics deployments.

Recent Growth Signals Active promotions for major Australian racing events and recent high-profile funding news imply a velocity in go-to-market activities. This creates openings for marketing ops support, performance marketing platforms, and strategic partnerships to amplify promotions and user acquisition.

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Picklebet Tech Stack

Picklebet uses 8 technology products and services including Criteo, The Trade Desk, Contentful, and more. Explore Picklebet's tech stack below.

Media & News

Picklebet's Email Address Formats

Picklebet uses at least 5 email formats:
Picklebet Email FormatsExamplePercentage
First@picklebet.comJohn@picklebet.com
78%
First.Last@picklebet.comJohn.Doe@picklebet.com
15%
Last@picklebet.comDoe@picklebet.com
7%
First@skrilla.comJohn@skrilla.com
94%
FL@skrilla.comJD@skrilla.com
6%

Frequently Asked Questions

What is Picklebet's official website and social media links?

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Picklebet's official website is picklebet.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Picklebet generate?

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As of October 2026, Picklebet's annual revenue is estimated to be $1M - $10M.

What is Picklebet's NAICS code?

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Picklebet's NAICS code is 7132 - Gambling Industries.

How many employees does Picklebet have currently?

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As of October 2026, Picklebet has approximately 95 employees across 5 continents, including Oceania, Asia and Europe. Key team members include Ceo And Co Founder: N. H., Cmo & Co-Founder: D. O. and Cto: J. H. Explore Picklebet's employee directory with LeadIQ.

What industry does Picklebet belong to?

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Picklebet operates in the Gambling Facilities and Casinos industry.

What technology does Picklebet use?

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Picklebet's tech stack includes Criteo, The Trade Desk, Contentful, DBT, Snowflake, PostgreSQL, Sentry and Bitbucket.

What is Picklebet's email format?

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Picklebet's email format typically follows the pattern of First@picklebet.com. Find more Picklebet email formats with LeadIQ.

How much funding has Picklebet raised to date?

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As of October 2026, Picklebet has raised $11M in funding. The last funding round occurred on Nov 28, 2023 for $10M.

When was Picklebet founded?

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Picklebet was founded in 2020.
Picklebet logo

Picklebet

Gambling Facilities and CasinosQueensland, Australia51-200 Employees

Picklebet is an Australian gambling company focused on racing, sports, and esports wagering, delivering a proprietary betting and entertainment platform. Founded in 2020 and based in Brisbane, it operates with a distributed team across Brisbane, Sydney, Darwin, and Manila to reach a global audience. It sits within the Gambling Facilities and Casinos industry, combining wagering with entertainment rather than only traditional betting.

The company targets bettors and fans seeking an integrated experience around live sports and esports, offering wagering as part of an entertainment proposition. In 2023 it expanded its product line with Same Game Multis for AFL and NRL, illustrating ongoing development of its offerings. Recent activity includes participation in industry events like Australian Cup Day in 2025, reflecting engagement with the horse racing scene.

Section iconCompany Overview

NAICS Code
7132 - Gambling Industries
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $11M

    Picklebet has raised a total of $11M of funding over 4 rounds. Their latest funding round was raised on Nov 28, 2023 in the amount of $10M as a Series A.

  • $1M - $10M

    Picklebet's revenue is estimated to be in the range of $1M - $10M

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