Insights

Growth Funding Picklebet has recently closed a AU$15M Series A round with participation from DraftKings and Discerning Capital, signaling active growth and potential for scaled partnerships, integrations, and co-marketing opportunities.

Global Expansion Though headquartered in Australia, Picklebet markets to a global audience and maintains multiple regional offices, presenting opportunities for international marketing collaborations, cross-border promotions, and technology integrations across jurisdictions.

Proprietary Tech The company highlights a proprietary betting and entertainment platform, suggesting a need for advanced analytics, data partnerships, and personalized customer engagement solutions to enhance retention and monetization.

Esports and Media Positioned at the nexus of esports, sports, and internet culture, Picklebet offers avenues for esports sponsorships, event activations, and media content partnerships that align with modern digital audiences.

Performance Marketing Active use of Google Ads, Appsflyer, Snowflake, and DBT indicates a data-driven growth approach; you can propose expanded attribution, data science services, and scalable ad tech integrations to boost CAC/LTV efficiency.

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Picklebet Tech Stack

Picklebet uses 8 technology products and services including Criteo, The Trade Desk, Contentful, and more. Explore Picklebet's tech stack below.

Picklebet's Email Address Formats

Picklebet uses at least 5 email formats:
Picklebet Email FormatsExamplePercentage
First@picklebet.comJohn@picklebet.com
77%
First.Last@picklebet.comJohn.Doe@picklebet.com
15%
Last@picklebet.comDoe@picklebet.com
8%
First@skrilla.comJohn@skrilla.com
94%
FL@skrilla.comJD@skrilla.com
6%

Frequently Asked Questions

What is Picklebet's official website and social media links?

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Picklebet's official website is picklebet.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Picklebet generate?

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As of August 2026, Picklebet's annual revenue is estimated to be $1M - $10M.

What is Picklebet's NAICS code?

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Picklebet's NAICS code is 7132 - Gambling Industries.

How many employees does Picklebet have currently?

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As of August 2026, Picklebet has approximately 93 employees across 5 continents, including Oceania, Asia and Europe. Key team members include Ceo And Co Founder: N. H., Cmo & Co-Founder: D. O. and Cto: J. H. Explore Picklebet's employee directory with LeadIQ.

What industry does Picklebet belong to?

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Picklebet operates in the Gambling Facilities and Casinos industry.

What technology does Picklebet use?

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Picklebet's tech stack includes Criteo, The Trade Desk, Contentful, DBT, Snowflake, PostgreSQL, Sentry and Bitbucket.

What is Picklebet's email format?

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Picklebet's email format typically follows the pattern of First@picklebet.com. Find more Picklebet email formats with LeadIQ.

How much funding has Picklebet raised to date?

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As of August 2026, Picklebet has raised $11M in funding. The last funding round occurred on Nov 28, 2023 for $10M.

When was Picklebet founded?

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Picklebet was founded in 2020.
Picklebet logo

Picklebet

Gambling Facilities and CasinosQueensland, Australia51-200 Employees

Picklebet is an Australian gambling company focused on racing, sports, and esports wagering, delivering a proprietary betting and entertainment platform. Founded in 2020 and based in Brisbane, it operates with a distributed team across Brisbane, Sydney, Darwin, and Manila to reach a global audience. It sits within the Gambling Facilities and Casinos industry, combining wagering with entertainment rather than only traditional betting.

The company targets bettors and fans seeking an integrated experience around live sports and esports, offering wagering as part of an entertainment proposition. In 2023 it expanded its product line with Same Game Multis for AFL and NRL, illustrating ongoing development of its offerings. Recent activity includes participation in industry events like Australian Cup Day in 2025, reflecting engagement with the horse racing scene.

Section iconCompany Overview

NAICS Code
7132 - Gambling Industries
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $11M

    Picklebet has raised a total of $11M of funding over 4 rounds. Their latest funding round was raised on Nov 28, 2023 in the amount of $10M as a Series A.

  • $1M - $10M

    Picklebet's revenue is estimated to be in the range of $1M - $10M

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