Ultra-high bandwidth Picotest is launching ultra-low insertion inductance, ultra-high-bandwidth current shunt resistors and GaN-based transient load current steppers, signaling opportunities to upsell to fast-switching power integrity test solutions and high-performance current measurement products for customers pushing to higher frequencies.

Cadence integration The release of non-invasive stability measurement tools for Cadence PSpice creates a foot-in-the-door for selling Picotest hardware and software integrations to existing Cadence users seeking seamless stability analysis within their design flow.

Tektronix collaboration Integration with Tektronix oscilloscopes enhances signal integrity testing capabilities; channel this into partnerships or bundles with Tektronix users who need integrated TDR and high-precision measurements, expanding cross-sell and co-marketing opportunities.

Authorized distribution Recent distributor partnerships indicate growing channel reach; leverage these relationships to expand geographic coverage and diversify sales channels for Picotest measurement solutions to new engineering segments and regions.

Strong content leadership Picotest’s extensive library of articles and application notes positions the company as a knowledge leader; use this content to nurture inbound leads, demonstrate expertise in power integrity, and accelerate sales cycles with highly informed engineering buyers.