Rebranding for growth Pierce has recently rebranded as The Story House, positioning themselves with a fresh narrative and emotional appeal. This rebranding effort can be leveraged to target new clients looking for innovative and emotionally impactful advertising services.

Emotional connection focus As The Emotion Agency™, Pierce emphasizes creating experiences that forge emotional connections between people and brands. This unique selling point can be highlighted in pitches to companies seeking to build strong, lasting relationships with their customers through advertising campaigns.

Tech-savvy approach Pierce utilizes a modern tech stack including React Router, Typekit, and Open Graph, demonstrating a commitment to utilizing cutting-edge technology in their advertising services. This tech-savvy approach can appeal to tech-oriented clients looking for innovative and forward-thinking partners.

Mid-sized client advantage With 11-50 employees and revenue ranging from $0-10M, Pierce operates as a mid-sized advertising agency. This places them in a favorable position to cater to clients who may prefer a more personalized and hands-on approach compared to larger agencies, presenting a sales opportunity in targeting clients seeking tailored services.

Competitive positioning When compared to similar companies like E*TRADE Advisor Services and Raymond James Financial, Pierce's unique blend of emotional storytelling and tech expertise sets them apart. This distinctive positioning can be leveraged to differentiate Pierce in a crowded market and attract clients seeking a balance of creativity and technological prowess in their advertising campaigns.