Piggly Wiggly Midwest
ManufacturingWisconsin, United States5001-10000 Employees
Piggly Wiggly Midwest, headquartered in Sheboygan, Wisconsin, operates the Shopthepig brand in the manufacturing sector. It runs a regional network of stores and distribution activities focused on serving Wisconsin customers, with online shopping capabilities introduced through partnerships. In 2019 the company closed its Kenosha office as part of shifting from company-owned stores to a franchise model, which involved a staffing change at that location. The company has expanded its operations and digital presence through partnerships and strategic relationships, including an acquisition agreement with C&S Wholesale Grocers announced in 2021. It has pursued digital and online-shopping initiatives with Mercatus, launching Mercatus Digital Advertising and maintaining an integrated online shopping experience. In 2022, Shopthepig formed a partnership with Focal Systems to apply retail automation technology aimed at improving the shopper experience.