Insights

Acquisition leverage Piggy’s integration into Klarna’s Browser Extension presents a ready-made cross-sell path to Klarna’s growing merchant and customer base, offering sales teams a channel to upsell standalone savings tools to existing Klarna users.

Retail partner leverage Recent Klarna partnerships with Deutsche Bank and Vend indicate a momentum in merchant acquisition and payment method expansion; sales teams should pursue co-marketing and integration opportunities with banks and marketplaces to extend Piggy’s savings capabilities via Klarna ecosystems.

Global payment expansion With Klarna’s international footprint and integration of local payment methods, there is an opportunity to position Piggy as a value-add for merchants targeting Southern Europe and Nordic regions seeking smoother checkout experiences and higher conversion.

Revenue uplift play Piggy’s user base and sizable traffic combined with Klarna’s BNPL and pay-in-full options present a cross-sell avenue for bundled savings and financing features, enabling merchants to boost average order value and repeat usage.

Tech and data fuel Piggy’s tech stack including Mixpanel, NoSQL, and real-time messaging suggests capability to deliver targeted offers and analytics; sales teams can offer enhanced attribution and performance insights to merchants to drive adoption of the integrated extension.

Piggy (Acquired by Klarna) Tech Stack

Piggy (Acquired by Klarna) uses 8 technology products and services including Thesis, NoSQL, Artifactory, and more. Explore Piggy (Acquired by Klarna)'s tech stack below.

  • Thesis
    Analytics
  • NoSQL
    Database
  • Artifactory
    Development
  • Articulate 360
    Education Management
  • Angular
    Javascript Frameworks
  • Trello
    Project Management
  • Sprout Social
    Social Media Marketing Software
  • Fourthwall
    Website Builders

Media & News

Piggy (Acquired by Klarna)'s Email Address Formats

Piggy (Acquired by Klarna) uses at least 2 format(s):
Piggy (Acquired by Klarna) Email FormatsExamplePercentage
FLast@joinpiggy.comJDoe@joinpiggy.com
81%
First.Last@joinpiggy.comJohn.Doe@joinpiggy.com
15%
FMLast@joinpiggy.comJMDoe@joinpiggy.com
2%
First@joinpiggy.comJohn@joinpiggy.com
2%
First.Last@klarna.comJohn.Doe@klarna.com
92%
First@klarna.comJohn@klarna.com
4%
F.Last@klarna.comJ.Doe@klarna.com
3%
First.Middle@klarna.comJohn.Michael@klarna.com
1%

Frequently Asked Questions

What is Piggy (Acquired by Klarna)'s official website and social media links?

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Piggy (Acquired by Klarna)'s official website is klarna.com and has social profiles on LinkedIn.

How much revenue does Piggy (Acquired by Klarna) generate?

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As of August 2026, Piggy (Acquired by Klarna)'s annual revenue is estimated to be $10M - $25M.

What is Piggy (Acquired by Klarna)'s SIC code NAICS code?

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Piggy (Acquired by Klarna)'s SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 81 - Other Services (except Public Administration).

How many employees does Piggy (Acquired by Klarna) have currently?

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As of August 2026, Piggy (Acquired by Klarna) has approximately 19 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Offers Associate & Operations Assistant: J. A. M.Hr/Admin Assistant: D. K. A.Offers Researcher: V. S.. Explore Piggy (Acquired by Klarna)'s employee directory with LeadIQ.

What industry does Piggy (Acquired by Klarna) belong to?

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Piggy (Acquired by Klarna) operates in the Consumer Services industry.

What technology does Piggy (Acquired by Klarna) use?

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Piggy (Acquired by Klarna)'s tech stack includes ThesisNoSQLArtifactoryArticulate 360AngularTrelloSprout SocialFourthwall.

What is Piggy (Acquired by Klarna)'s email format?

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Piggy (Acquired by Klarna)'s email format typically follows the pattern of FLast@joinpiggy.com. Find more Piggy (Acquired by Klarna) email formats with LeadIQ.

When was Piggy (Acquired by Klarna) founded?

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Piggy (Acquired by Klarna) was founded in 2015.
Piggy (Acquired by Klarna) logo

Piggy (Acquired by Klarna)

Consumer ServicesFlorida, United States11-50 Employees

Piggy, founded in Florida in 2015, developed apps and browser extensions that help online shoppers save money by automatically applying coupons and cashback at checkout. Based in Lake Mary, the company operated in the consumer services space and grew to more than 1.2 million users before its acquisition. Klarna completed the acquisition in 2021 and subsequently integrated Piggy's savings features into its own Klarna Browser Extension. As part of Klarna, Piggy operated within the broader payments and shopping services ecosystem, serving online shoppers who want a more seamless way to reduce checkout costs. The combined offering leverages Klarna's platform to deliver savings alongside payments and shopping services, with the operation supported from its Lake Mary base by a small to mid-sized team.

Section iconCompany Overview

Website
klarna.com
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
81 - Other Services (except Public Administration)
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Piggy (Acquired by Klarna)'s revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Piggy (Acquired by Klarna)'s revenue is estimated to be in the range of $10M - $25M

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