Growth potential Piggy is a growing loyalty software provider with a revenue range of 1M-10M and a mid-sized team. This suggests opportunities to upsell or expand contracts with existing clients as they scale their loyalty programs and integrate more systems.

Expansion opportunity Recent collaboration with Siam Discovery in Thailand indicates international expansion activity. Sales teams can target regional retailers and hospitality brands looking to implement or upgrade loyalty programs in Southeast Asia and adjacent markets.

Integrations leverage Piggy emphasizes integrations with e-commerce, POS, gift cards, and CRM tools. There is a sales angle in offering complementary modules or extended integration capabilities, especially for merchants seeking seamless cross-channel loyalty experiences.

Brand alignment The focus on on-brand, customized loyalty programs positions Piggy to appeal to mid-market retailers and brand-led businesses that want tailored rewards and personalized messaging, presenting opportunities in industries like hospitality, food service, and retail.

Competitive positioning With a roster of recognizable clients and a relatively small dedicated team, there is a potential to price-match or bundle services for mid-sized customers while highlighting speed-to-value and personalized support as differentiators against larger loyalty platforms.