Insights

Growing Loyalty Market Piggy has a proven track record of serving nearly 9,000 businesses across various sectors, indicating a significant opportunity to expand into similar markets that value customizable and seamless loyalty solutions.

Niche Focus Potential With their specialization in custom loyalty programs and integration capabilities, Piggy can target mid-sized retail, hospitality, and e-commerce companies seeking tailored engagement tools to enhance customer retention.

International Expansion Recent collaborations such as Siamdiscovery in Thailand highlight the company’s potential to expand into international markets, particularly in regions where experiential marketing and loyalty programs are gaining popularity.

Technology Integration Piggy’s ability to integrate with leading e-commerce and CRM systems offers a compelling value proposition for digital-first businesses aiming to streamline customer engagement and reward management.

Revenue Growth Opportunities Despite current revenues under 1 million dollars, Piggy’s scalable SaaS platform and recent strategic partnerships suggest opportunities to attract larger clients and increase revenue through enterprise-level loyalty solutions.

Piggy Tech Stack

Piggy uses 8 technology products and services including Facebook Pixel, LottieFiles, Babel, and more. Explore Piggy's tech stack below.

  • Facebook Pixel
    Analytics
  • LottieFiles
    Design
  • Babel
    Development
  • Emotion
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Personio
    Recruitment Marketing
  • Tailwind CSS
    UI Frameworks
  • Facebook
    Widgets

Piggy's Email Address Formats

Piggy uses at least 2 format(s):
Piggy Email FormatsExamplePercentage
First@piggy.nlJohn@piggy.nl
96%
First.Last@piggy.nlJohn.Doe@piggy.nl
4%

Frequently Asked Questions

What is Piggy's official website and social media links?

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Piggy's official website is piggy.eu and has social profiles on LinkedIn.

What is Piggy's NAICS code?

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Piggy's NAICS code is 5112 - Software Publishers.

How many employees does Piggy have currently?

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As of January 2026, Piggy has approximately 45 employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Sales Nl: D. D. V.Head Of Marketing: C. O.Head Of Partnerships (uk): L. H.. Explore Piggy's employee directory with LeadIQ.

What industry does Piggy belong to?

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Piggy operates in the Software Development industry.

What technology does Piggy use?

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Piggy's tech stack includes Facebook PixelLottieFilesBabelEmotionHubSpotPersonioTailwind CSSFacebook.

What is Piggy's email format?

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Piggy's email format typically follows the pattern of First@piggy.nl. Find more Piggy email formats with LeadIQ.

When was Piggy founded?

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Piggy was founded in 2014.

Piggy

Software DevelopmentUtrecht, Netherlands11-50 Employees

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around your business goals. Manage your program from your loyalty suite, where you can create your own custom rewards, personalized messaging, automatic reward triggers, automated campaigns, branded gift cards and more.

Integrate our software with your existing systems for a seamless loyalty experience. We’ve partnered with leading providers of e-commerce, POS, gift card and CRM tools in order to streamline your loyalty with integrations - think automatic point collection or redemption, segmentation and customer targeting, scheduled SMS and marketing campaigns, even custom triggers for rewards.

Launched in 2014, Piggy has helped almost 9,000 businesses - and counting - to grow their loyalty in the ways that work for them. We’re a trusted provider of loyalty solutions for Vapiano, SPAR, De Beren, Yoghurt Barn and more. Our product is not only loved by customers and companies alike - our product is loved by people and powered by connections.

Section iconCompany Overview

Website
piggy.eu
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M

    Piggy's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Piggy's revenue is estimated to be in the range of $1M

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