Insights

Loyalty platform Piggy specializes in custom loyalty software with seamless integrations to e-commerce, POS, gift card, and CRM tools, presenting a strong upsell path for expanded loyalty programs with larger retailers or multi-channel brands.

Mid-market focus With 11-50 employees and revenue between $1M-$10M, Piggy appears positioned to scale through mid-market deals, offering enterprise-like loyalty capabilities to growing businesses seeking customizable, on-brand programs.

Brand partnerships Recent collaboration with Siam Discovery in Thailand signals willingness to pursue international brand partnerships and pop-up experiences, indicating opportunities to target global retail chains and experiential campaigns.

Expansion potential Established client roster including Vapiano and SPAR suggests potential cross-sell to existing hospitality and retail networks, as well as integration-led growth with ERP, CRM, and POS ecosystems.

Tech-enabled agility A tech stack featuring cloud-ready tools (Terraform, WordPress, Jira) and automation capabilities enables rapid deployment and customization, appealing to growth-focused clients seeking fast time-to-value and scalable loyalty solutions.

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Piggy Tech Stack

Piggy uses 8 technology products and services including Hotjar, Adobe Creative Cloud, HashiCorp Terraform, and more. Explore Piggy's tech stack below.

Hotjar
Analytics
Adobe Creative Cloud
Audio, Video, Graphics
HashiCorp Terraform
Configuration Management
WordPress
Content Management System
Sketch
Design
Google Workspace
Email
Atlassian Jira
Issue Trackers
Bitbucket
Source Code Management

Media & News

Siamdiscovery partners with Piggy Germany GmbH.
Siam Discovery collaborates with the popular art toy LuLu the Piggy to launch Thailand's first pop-up store, offering exclusive merchandise and experiences from July 5 to August 31, 2024.
Jul 05, 2024 | www.bangkokpost.com

Piggy's Email Address Formats

Piggy uses at least 2 email formats:

Piggy Email Formats	Example	Percentage
First@piggy.nl	John@piggy.nl	96%
First.Last@piggy.nl	John.Doe@piggy.nl	4%

Frequently Asked Questions

What is Piggy's official website and social media links?

Piggy's official website is piggy.eu and has social profiles on LinkedIn.

How much revenue does Piggy generate?

As of August 2026, Piggy's annual revenue is estimated to be $1M - $10M.

What is Piggy's NAICS code?

Piggy's NAICS code is 5112 - Software Publishers.

How many employees does Piggy have currently?

As of August 2026, Piggy has approximately 44 employees across 5 continents, including Europe, North America and Asia. Key team members include Head Of Sales Nl: D. D. V., Head Of Customer Success: L. G. and Head Of Partnerships (uk): L. H. Explore Piggy's employee directory with LeadIQ.

What industry does Piggy belong to?

Piggy operates in the Software Development industry.

What technology does Piggy use?

Piggy's tech stack includes Hotjar, Adobe Creative Cloud, HashiCorp Terraform, WordPress, Sketch, Google Workspace, Atlassian Jira and Bitbucket.

What is Piggy's email format?

Piggy's email format typically follows the pattern of First@piggy.nl. Find more Piggy email formats with LeadIQ.

When was Piggy founded?

Piggy was founded in 2014.

Piggy

Q: What is Piggy's official website and social media links?

Piggy's official website is piggy.eu. Piggy has social profiles on LinkedIn.

Q: How much revenue does Piggy generate?

Piggy's annual revenue is estimated to be $1M - $10M.

Q: How many employees does Piggy have currently?

Piggy has approximately 44 employees.

Q: What industry does Piggy belong to?

Piggy operates in the Software Development industry.

Q: What technology does Piggy use?

Piggy's tech stack includes WordPress, Kotlin, Bitbucket, HashiCorp Terraform, HubSpot Analytics.

Q: What is Piggy's NAICS code?

Piggy's NAICS code is 5112 (Software Publishers).

Software DevelopmentUtrecht, Netherlands11-50 Employees

Piggy is a Netherlands-based software developer that focuses on loyalty programs for businesses. Its platform enables organizations to design and manage customized loyalty programs, including rewards, personalized messaging, automatic triggers, campaigns, and branded gift cards. The offering integrates with existing systems through partnerships with e-commerce, point-of-sale, gift card, and CRM providers to deliver a cohesive loyalty experience. Founded in 2014 and based in Maarssen in the Utrecht region, the company has served thousands of businesses and counts clients such as Vapiano, SPAR, De Beren, and Yoghurt Barn. In July 2024, Piggy Germany GmbH formed a partnership with Siam Discovery to support a LuLu the Piggy pop-up in Thailand.