Piggy
Software DevelopmentUtrecht, Netherlands11-50 Employees
Piggy is a Netherlands-based software developer that focuses on loyalty programs for businesses. Its platform enables organizations to design and manage customized loyalty programs, including rewards, personalized messaging, automatic triggers, campaigns, and branded gift cards. The offering integrates with existing systems through partnerships with e-commerce, point-of-sale, gift card, and CRM providers to deliver a cohesive loyalty experience. Founded in 2014 and based in Maarssen in the Utrecht region, the company has served thousands of businesses and counts clients such as Vapiano, SPAR, De Beren, and Yoghurt Barn. In July 2024, Piggy Germany GmbH formed a partnership with Siam Discovery to support a LuLu the Piggy pop-up in Thailand.