Insights

SMB Market Focus Piggy targets small to medium-sized businesses with its customizable loyalty solutions, presenting an opportunity to expand within niche sectors that require tailored engagement programs tailored to emerging or localized markets.

Partnership Expansion Recent collaboration with Siam Discovery highlights potential for growth by forming strategic partnerships with retail and entertainment venues looking to leverage innovative loyalty integrations and pop-up store activations.

Upselling Opportunities Piggy's ability to integrate with leading e-commerce, POS, and CRM systems suggests a strong potential for upselling advanced modules such as automated marketing campaigns and custom rewards to current and prospective clients.

International Growth Entering new markets like Thailand via collaborations demonstrates an opportunity to target international expansion by offering localized loyalty solutions to global brands seeking to enhance customer retention.

Revenue Enhancement With a current revenue under one million dollars, there is significant potential to grow revenue streams by targeting businesses eager to enhance customer loyalty programs through personalized, integrated tech solutions.

Piggy Tech Stack

Piggy uses 8 technology products and services including Facebook Pixel, LottieFiles, Babel, and more. Explore Piggy's tech stack below.

  • Facebook Pixel
    Analytics
  • LottieFiles
    Design
  • Babel
    Development
  • Emotion
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Personio
    Recruitment Marketing
  • Tailwind CSS
    UI Frameworks
  • Facebook
    Widgets

Piggy's Email Address Formats

Piggy uses at least 2 format(s):
Piggy Email FormatsExamplePercentage
First@piggy.nlJohn@piggy.nl
96%
First.Last@piggy.nlJohn.Doe@piggy.nl
4%

Frequently Asked Questions

Where is Piggy's headquarters located?

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Piggy's main headquarters is located at 3002-b901 Bisonspoor Maarssen, Utrecht 3605 lt Netherlands. The company has employees across 5 continents, including EuropeNorth AmericaSouth America.

What is Piggy's official website and social media links?

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Piggy's official website is piggy.eu and has social profiles on LinkedIn.

What is Piggy's NAICS code?

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Piggy's NAICS code is 5112 - Software Publishers.

How many employees does Piggy have currently?

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As of March 2026, Piggy has approximately 44 employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Sales Nl: D. D. V.Head Of Marketing: C. O.Head Of Partnerships (uk): L. H.. Explore Piggy's employee directory with LeadIQ.

What industry does Piggy belong to?

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Piggy operates in the Software Development industry.

What technology does Piggy use?

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Piggy's tech stack includes Facebook PixelLottieFilesBabelEmotionHubSpotPersonioTailwind CSSFacebook.

What is Piggy's email format?

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Piggy's email format typically follows the pattern of First@piggy.nl. Find more Piggy email formats with LeadIQ.

When was Piggy founded?

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Piggy was founded in 2014.

Piggy

Software DevelopmentUtrecht, Netherlands11-50 Employees

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around your business goals. Manage your program from your loyalty suite, where you can create your own custom rewards, personalized messaging, automatic reward triggers, automated campaigns, branded gift cards and more.

Integrate our software with your existing systems for a seamless loyalty experience. We’ve partnered with leading providers of e-commerce, POS, gift card and CRM tools in order to streamline your loyalty with integrations - think automatic point collection or redemption, segmentation and customer targeting, scheduled SMS and marketing campaigns, even custom triggers for rewards.

Launched in 2014, Piggy has helped almost 9,000 businesses - and counting - to grow their loyalty in the ways that work for them. We’re a trusted provider of loyalty solutions for Vapiano, SPAR, De Beren, Yoghurt Barn and more. Our product is not only loved by customers and companies alike - our product is loved by people and powered by connections.

Section iconCompany Overview

Headquarters
3002-b901 Bisonspoor Maarssen, Utrecht 3605 lt Netherlands
Website
piggy.eu
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M

    Piggy's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Piggy's revenue is estimated to be in the range of $1M

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