Insights

Global Expansion Piggy is actively expanding beyond the Netherlands with a Germany partnership and a Thailand pop up with Siam Discovery, signaling appetite for regional retailers and hospitality brands and the potential to tailor loyalty programs for local markets.

Retail and Food The client roster includes Vapiano, SPAR, De Beren and Yoghurt Barn, showing a sweet spot in multi location retailers and food service. This creates cross sell opportunities to similar chains that need scalable loyalty and seamless integrations with POS and ecommerce.

All in Loyalty Piggy offers a complete loyalty suite with custom rewards, personalized messaging, automatic triggers, campaigns and branded gift cards. This supports upsell of advanced automation, audience segmentation and multi channel marketing.

Partner Ecosystem A broad integration ecosystem with ecommerce, POS, gift cards and CRM partners enables co selling with channel partners and accelerates adoption with familiar tech stacks like marketing analytics and CRM tools.

Growth Credibility With a sizable base of loyal customers and a scalable platform, Piggy can position itself as a trusted mid market loyalty partner supported by case studies with recognizable brands to shorten sales cycles.

Piggy Tech Stack

Piggy uses 8 technology products and services including Facebook Pixel, MySQL, LottieFiles, and more. Explore Piggy's tech stack below.

  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • LottieFiles
    Design
  • Atlassian Jira
    Issue Trackers
  • Intercom
    Live Chat
  • Personio
    Recruitment Marketing
  • shadcn/ui
    UI Frameworks
  • Fourthwall
    Website Builders

Piggy's Email Address Formats

Piggy uses at least 2 format(s):
Piggy Email FormatsExamplePercentage
First@piggy.nlJohn@piggy.nl
96%
First.Last@piggy.nlJohn.Doe@piggy.nl
4%

Frequently Asked Questions

Where is Piggy's headquarters located?

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Piggy's main headquarters is located at 3002-b901 Bisonspoor Maarssen, Utrecht 3605 lt Netherlands. The company has employees across 5 continents, including EuropeNorth AmericaSouth America.

What is Piggy's official website and social media links?

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Piggy's official website is piggy.eu and has social profiles on LinkedIn.

What is Piggy's NAICS code?

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Piggy's NAICS code is 5112 - Software Publishers.

How many employees does Piggy have currently?

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As of May 2026, Piggy has approximately 45 employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Sales Nl: D. D. V.Head Of Finance & Data: M. V. P.Head Of Product: R. N.. Explore Piggy's employee directory with LeadIQ.

What industry does Piggy belong to?

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Piggy operates in the Software Development industry.

What technology does Piggy use?

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Piggy's tech stack includes Facebook PixelMySQLLottieFilesAtlassian JiraIntercomPersonioshadcn/uiFourthwall.

What is Piggy's email format?

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Piggy's email format typically follows the pattern of First@piggy.nl. Find more Piggy email formats with LeadIQ.

When was Piggy founded?

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Piggy was founded in 2014.

Piggy

Software DevelopmentUtrecht, Netherlands11-50 Employees

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around your business goals. Manage your program from your loyalty suite, where you can create your own custom rewards, personalized messaging, automatic reward triggers, automated campaigns, branded gift cards and more.

Integrate our software with your existing systems for a seamless loyalty experience. We’ve partnered with leading providers of e-commerce, POS, gift card and CRM tools in order to streamline your loyalty with integrations - think automatic point collection or redemption, segmentation and customer targeting, scheduled SMS and marketing campaigns, even custom triggers for rewards.

Launched in 2014, Piggy has helped almost 9,000 businesses - and counting - to grow their loyalty in the ways that work for them. We’re a trusted provider of loyalty solutions for Vapiano, SPAR, De Beren, Yoghurt Barn and more. Our product is not only loved by customers and companies alike - our product is loved by people and powered by connections.

Section iconCompany Overview

Headquarters
3002-b901 Bisonspoor Maarssen, Utrecht 3605 lt Netherlands
Website
piggy.eu
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Piggy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Piggy's revenue is estimated to be in the range of $1M$10M

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