Insights

Enterprise Workflow PINATA operates as an enterprise SaaS platform focused on scalable workflow optimization through its TaskFlows capability, presenting a clear upsell path to mid-market and Fortune 100 customers seeking data-driven operational efficiency.

Field Operations Recent partnerships in retail field reporting and merchandising automation indicate a strong fit for organizations with expansive field teams and distributed data capture needs, offering opportunities to expand to similar consumer goods and retail accounts.

Data Quality PINATA emphasizes data-driven insights and verified field documentation, suggesting value in targeting brands and distributors that require auditable in-store execution and compliance across numerous locations.

AI Expansion Leadership hiring to steer AI-driven TaskFlow activity signals a readiness to monetize AI-enhanced workflows, presenting a sales angle to customers investing in automation, predictive analytics, and smarter routing of tasks.

Growth Traction Revenue range and ongoing funding plus multiple strategic partnerships indicate a growing platform with validation in complex account ecosystems, making it attractive to enterprise-scale prospects seeking proven ROI.

Similar companies to PINATA

PINATA Tech Stack

PINATA uses 8 technology products and services including Linkedin Insight Tag, Amazon Web Services, Squarespace, and more. Explore PINATA's tech stack below.

Media & News

PINATA's Email Address Formats

PINATA uses at least 4 email formats:
PINATA Email FormatsExamplePercentage
First@gopinata.comJohn@gopinata.com
78%
FL@gopinata.comJD@gopinata.com
10%
First.Last@gopinata.comJohn.Doe@gopinata.com
8%
Last@gopinata.comDoe@gopinata.com
4%

Frequently Asked Questions

What is PINATA's official website and social media links?

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PINATA's official website is gopinata.com and has social profiles on LinkedIn.

How much revenue does PINATA generate?

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As of August 2026, PINATA's annual revenue is estimated to be $10M - $25M.

What is PINATA's NAICS code?

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PINATA's NAICS code is 5112 - Software Publishers.

How many employees does PINATA have currently?

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As of August 2026, PINATA has approximately 29 employees across 4 continents, including North America, Europe and South America. Key team members include Head Of Engineering: G. G., Senior Director Marketing: R. N. and Senior Software Engineer: C. G. Explore PINATA's employee directory with LeadIQ.

What industry does PINATA belong to?

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PINATA operates in the Software Development industry.

What technology does PINATA use?

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PINATA's tech stack includes Linkedin Insight Tag, Amazon Web Services, Squarespace, Google Workspace, ZoomInfo, Vercel, KnowBe4 and Slack.

What is PINATA's email format?

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PINATA's email format typically follows the pattern of First@gopinata.com. Find more PINATA email formats with LeadIQ.

How much funding has PINATA raised to date?

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As of August 2026, PINATA has raised $11M in funding. The last funding round occurred on May 15, 2023.

When was PINATA founded?

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PINATA was founded in 2015.
PINATA logo

PINATA

Software DevelopmentNew York, United States11-50 Employees

PINATA is an enterprise software provider focused on workflow optimization through its TaskFlows platform. The company aims to streamline how real-world work gets done at scale, enabling organizations from startups to large enterprises to deploy field teams, collect local data, and manage tasks in a data-driven manner that reduces bottlenecks and disorganization while improving operational insight and ROI.
Based in New York, PINATA serves a range of customers across industries by centralizing field reporting and automating workflows for on-the-ground activities such as merchandising and account management. The company positions itself in the software development sector, emphasizing scalable, data-informed task management to improve efficiency across complex organizational operations. A recent development noted is a partnership that expands field reporting and workflow automation capabilities for brand and distributor stakeholders, reflecting ongoing expansion of its enterprise-focused platform.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $11M

    PINATA has raised a total of $11M of funding over 4 rounds. Their latest funding round was raised on May 15, 2023 as a Series A.

  • $10M - $25M

    PINATA's revenue is estimated to be in the range of $10M - $25M

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