Award Winning Platform Capitalize on Pinnacle Protection's award winning 2Gig Go Control platform and its smartphone and computer monitoring features to sell integrated smart security bundles to homeowners and small offices, including connected thermostats, door locks, and lighting modules.

SMB Security Expansion With a staff size of 11 to 50 and revenue between 1M and 10M, Pinnacle can expand targeted security and monitored services for small to mid sized businesses in Lubbock and nearby markets, offering monitored alarms, access control, and video surveillance.

Digital Marketing Potential Pinnacle already utilizes Facebook Pixel, Google Analytics, Trustpilot and Akamai Bot Manager. The opportunity is to optimize lead capture, run retargeting campaigns, and convert site visitors into consultations and upsell monitoring contracts and bundled smart home features.

Strategic Partnerships The product set includes thermostats, door locks and lighting modules, suggesting opportunities to partner with smart device manufacturers and home automation integrators to offer co marketed bundles and preferred pricing for ongoing monitoring services.

Competitive Positioning Position Pinnacle as a nimble, locally focused security provider with award winning technology and flexible hardware options to win small and high value residential customers, differentiating from larger national players through personalized service and quick deployment.