Expansion into haircare Skylar has recently expanded into the haircare sector with the launch of its Hair & Body Mists line, introducing scents like Vanilla Sky, Coconut Cove, and Peach Fields. This expansion presents an opportunity for cross-selling to customers looking for complementary products.
Strategic acquisitions Skylar's acquisitions of companies like Soylent Corporation open up opportunities to tap into new customer bases and leverage the acquired brands for increased sales. Aligning sales strategies with the acquired companies' customer profiles can drive revenue growth.
Brand collaboration Collaborations like the one with the Amazon Prime Video series 'The Summer I Turned Pretty' provide exposure to a wider audience and create buzz around Skylar's clean fragrances. Leveraging such collaborations for promotional campaigns can lead to increased sales.
New product launches With the introduction of scents like Sunkissed Dahlia and The Summer I Turned Pretty fragrance, Skylar has opportunities to capitalize on the excitement generated by new product launches. Sales teams can focus on promoting these fresh offerings to drive sales.
Diversification of offerings Skylar's broadening range of products beyond fragrances into hair and body mists signals a move towards a diversified product portfolio. Leveraging this expanded product line to upsell and cross-sell products can enhance overall sales performance.
Skylar uses 8 technology products and services including Microsoft Advertising, Google Analytics, Mixpanel, and more. Explore Skylar's tech stack below.
| Skylar Email Formats | Percentage |
| First@skylar.com | 50% |
| Last@skylar.com | 30% |
| FLast@skylar.com | 10% |
| First.Last@skylar.com | 10% |
Personal Care Product ManufacturingCalifornia, United States11-50 Employees
Dream in clean. Skylar is a clean fragrance brand that you can trust. Discover incredible smelling scents that are safe for you and your skin - so you don't have to compromise.
Company Overview
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Funding & FinancialsSkylar's revenue is in the range of $10M
Funding & FinancialsSkylar's revenue is in the range of $10M
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