Market Leadership Opportunity With ShootQ being a pioneering CRM in the photography industry and recently undergoing a complete platform rebuild, there is a strong opportunity to position new features and integrations aimed at professional photographers and creative businesses seeking scalable and modern management solutions.

Acquisition Synergy Following the recent acquisition by Iris Works, prospects can explore complementary features and services, offering cross-promotional opportunities and bundled solutions that leverage the combined expertise and customer bases of both companies.

Growth Potential ShootQ's revenue range of up to 10 million dollars suggests a sizeable user base that can benefit from advanced marketing and upselling strategies, especially targeting its competitors with similar offerings, such as Pixieset, Sprout Studio, and others.

Technology Integration The platform’s use of modern technologies like Google Ads Tracking, MobX, and Intercom indicates openness to leveraging targeted marketing, customer engagement tools, and custom integrations—ideal for promoting premium services and expanding customer engagement.

Sustainable Growth Focus Given its history as an industry innovator and recent platform overhaul, there is potential to develop tailored SaaS add-ons, training, and premium support services that resonate with segment-specific needs in the creative and photography markets, driving recurring revenue and customer loyalty.