Analytics Advantage PJX has built and launched analytic tools for OOH campaigns, enabling clients to access planning data and measure impact; this positions PJX to offer ongoing measurement, attribution and optimization for campaigns.

Strategic Pivot The sale of traditional planning and buying software to Vistar signals a shift away from legacy software assets; opportunity to reframe PJX as a high touch planning and activation partner with flexible analytics and potential integration options.

Boutique Advantage As a nimble, NY-based agency with cross-market capabilities, PJX can deliver tailored OOH planning and activation for mid-market brands seeking relevant, local audience connections.

Urban Access Based in New York, PJX is well positioned to serve dense urban markets and marquee venues; target sectors like travel, hospitality, finance, and consumer brands that need city-centric impact.

Tech Enabled OOH With a foundation in HTML5 creatives, measurement tools, and connections to YouTube and Google tools, PJX can execute dynamic, multi-format OOH campaigns and data-driven optimization.