Market Positioning PKZ Burger-Kehl & Co. AG operates as a leading independent fashion retailer in Switzerland with a strong heritage dating back to 1881, backed by 42 stores and a diverse range of top brands, presenting opportunities for partnerships and brand collaborations within the Swiss fashion market.

Growth Potential With a revenue range of 1 to 10 million USD and a substantial employee base of up to 1,000 staff, the company is positioned for expansion and increased market share, making it a strategic partner for supplier and service providers aiming to enter or grow within the Swiss retail sector.

Technology Use PKZ leverages advanced digital tools including Outbrain, Zendesk, and Microsoft technologies, indicating an openness to innovative solutions for marketing, customer service, and e-commerce enhancements ripe for technology partnerships.

Competitive Landscape Operating alongside major global apparel retailers like H&M and Primark, PKZ offers a unique opportunity to target a distinct segment of the Swiss market that values local heritage and modern fashion, ideal for tailored sales propositions.

Customer Engagement With its long-standing presence and modern digital integrations, PKZ is likely focused on enhancing customer experience and loyalty, presenting sales opportunities in customer engagement solutions, retail technology upgrades, and innovative marketing services.