Insights

Proptech Growth Plaace is a Nordic proptech firm focusing on footfall, spend, and tenant insights for retailers and property companies, indicating strong potential for cross-sell of data analytics products and advisory services to retailers and real estate owners in Scandinavia.

Data Platform Utilizes a modern analytics stack (Google BigQuery, DBT, Piwik PRO Core) plus Matomo and Vimeo, suggesting a readiness to scale data-driven offerings and potential upsell of advanced analytics, dashboards, and privacy-compliant data sharing features.

Funding Momentum Recent investment rounds totaling several million NOK and euros signal validating traction and budget availability for customers; opportunity to engage via enterprise pilots or tiered partnerships with funded expansion plans.

Partnership Network Historical collaborations with Vipps MobilePay and Prognosesenteret show openness to ecosystem partnerships, presenting channels to co-sell or bundle offerings to retailers, property managers, and advisory services.

Market Focus Customer base includes leading Scandinavian retailers, property managers, and retail advisory firms, creating a compelling opportunity to approach cross-border retailers and landlords seeking tenant optimization and space utilization analytics.

Similar companies to Plaace

Plaace Tech Stack

Plaace uses 8 technology products and services including Matomo, WordPress, DBT, and more. Explore Plaace's tech stack below.

Plaace's Email Address Formats

Plaace uses at least 1 email format:
Plaace Email FormatsExamplePercentage
First@plaace.coJohn@plaace.co
100%

Frequently Asked Questions

What is Plaace's official website and social media links?

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Plaace's official website is plaace.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does Plaace generate?

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As of August 2026, Plaace's annual revenue is estimated to be $1M - $10M.

What is Plaace's NAICS code?

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Plaace's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Plaace have currently?

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As of August 2026, Plaace has approximately 25 employees across 2 continents, including Europe and Asia. Key team members include Ceo & Co-Founder: S. J. J. M., Coo & Co-Founder: T. M. and Head Of Customer Success: E. B. H. Explore Plaace's employee directory with LeadIQ.

What industry does Plaace belong to?

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Plaace operates in the IT Services and IT Consulting industry.

What technology does Plaace use?

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Plaace's tech stack includes Matomo, WordPress, DBT, Google BigQuery, Google Workspace, Vercel, Vimeo and Piwik PRO Core.

What is Plaace's email format?

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Plaace's email format typically follows the pattern of First@plaace.co. Find more Plaace email formats with LeadIQ.

How much funding has Plaace raised to date?

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As of August 2026, Plaace has raised $4.1M in funding. The last funding round occurred on Feb 12, 2024 for $970K.

When was Plaace founded?

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Plaace was founded in 2020.
Plaace logo

Plaace

IT Services and IT ConsultingOslo, Norway11-50 Employees

Plaace is an Oslo-based IT services and consulting firm that provides decision data on foot traffic, spending, and customer behavior. This data helps retailers locate the right stores and assists property companies in selecting optimal tenants. The company operates in the IT services and IT consulting sector, focusing on data-driven solutions for retail and real estate in the Nordic market.

Its customers include major players in retail, property management, and retail advisory across Scandinavia. In 2021, Plaace launched a premium analytics subscription that gives users access to information relevant to signing tenants and finding retail or hospitality space.

Section iconCompany Overview

Website
plaace.co
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $4.1M

    Plaace has raised a total of $4.1M of funding over 6 rounds. Their latest funding round was raised on Feb 12, 2024 in the amount of $970K as a Seed.

  • $1M - $10M

    Plaace's revenue is estimated to be in the range of $1M - $10M

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