Insights

Market Leadership Playbook dominates the creator economy niche within fitness, wellness, and sports, positioning it as a leading platform for content creators seeking monetization tools, which presents opportunities for partnership with brands aiming to reach health-conscious and fitness-focused audiences.

Recent Innovation The launch of Playbook at Work and integration with LifeYield technology demonstrates the company's expansion into enterprise and financial planning sectors, opening avenues for corporate wellness programs and financial institutions seeking digital engagement solutions.

Funding Strength With a significant Series A investment of over $9 million led by notable venture partners, Playbook has solid financial backing, enabling scalability and the development of new features to attract larger enterprise customers and investor collaborations.

Growth Potential Revenue estimates between $10 million and $25 million, along with a manageable workforce size, indicate strong growth potential for sales partners targeting emerging digital fitness platforms and SaaS solutions in the health and wellness sector.

Technology Edge Utilization of advanced tech stack elements like React Native, Socket.io, and cloud services indicates a robust, scalable platform ideal for integrations with fitness devices and health apps, offering opportunities for strategic tech collaborations and integrations.

Playbook Tech Stack

Playbook uses 8 technology products and services including Cloudflare, Cart Functionality, Google Workspace, and more. Explore Playbook's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Socket.io
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • React Native
    Widgets

Media & News

Playbook's Email Address Formats

Playbook uses at least 1 format(s):
Playbook Email FormatsExamplePercentage
First.Last@playbookapp.ioJohn.Doe@playbookapp.io
63%
First@playbookapp.ioJohn@playbookapp.io
34%
Last@playbookapp.ioDoe@playbookapp.io
2%
FirstL@playbookapp.ioJohnD@playbookapp.io
1%

Frequently Asked Questions

Where is Playbook's headquarters located?

Minus sign iconPlus sign icon
Playbook's main headquarters is located at 10 Hudson Yards, New York, New York 10001, US. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Playbook's official website and social media links?

Minus sign iconPlus sign icon
Playbook's official website is playbookapp.io and has social profiles on LinkedInCrunchbase.

What is Playbook's NAICS code?

Minus sign iconPlus sign icon
Playbook's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Playbook have currently?

Minus sign iconPlus sign icon
As of October 2025, Playbook has approximately 66 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. K.Cto & Co-Founder: M. W.Coo: E. D.. Explore Playbook's employee directory with LeadIQ.

What industry does Playbook belong to?

Minus sign iconPlus sign icon
Playbook operates in the Wellness and Fitness Services industry.

What technology does Playbook use?

Minus sign iconPlus sign icon
Playbook's tech stack includes CloudflareCart FunctionalityGoogle WorkspaceSocket.ioLinkedInGoogle Tag ManagerX-Content-Type-OptionsReact Native.

What is Playbook's email format?

Minus sign iconPlus sign icon
Playbook's email format typically follows the pattern of First.Last@playbookapp.io. Find more Playbook email formats with LeadIQ.

How much funding has Playbook raised to date?

Minus sign iconPlus sign icon
As of October 2025, Playbook has raised $7M in funding. The last funding round occurred on Mar 29, 2023 for $7M.

When was Playbook founded?

Minus sign iconPlus sign icon
Playbook was founded in 2017.

Playbook

Wellness and Fitness ServicesUnited States51-200 Employees

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. 

Start creating yourself today: www.joinplaybook.com

Section iconCompany Overview

Headquarters
10 Hudson Yards, New York, New York 10001, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $7M

    Playbook has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Mar 29, 2023 in the amount of $7M.

  • $10M$25M

    Playbook's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $7M

    Playbook has raised a total of $7M of funding over 5 rounds. Their latest funding round was raised on Mar 29, 2023 in the amount of $7M.

  • $10M$25M

    Playbook's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.