Insights

Strong Brand Trust Playgro’s long-standing reputation built on safety, quality, and innovation positions it as a trusted choice for parents, creating opportunities to explore partnerships or retail placements with outlets emphasizing safety and premium products for infants.

Innovative Product Development The company invests heavily in research and development, utilizing new technologies and design trends, which opens avenues for collaborations that bring cutting-edge features or sensory innovations into their infant toys portfolio.

Niche Market Focus Specializing in developmental toys that stimulate sensory growth and active play, Playgro can be targeted for expansion into related infant and toddler segments, including complementary products like educational tools or eco-friendly toys.

Potential Growth Opportunities Given Playgro’s competitive positioning within a market similar to larger brands, there's significant potential to expand distribution channels internationally, particularly through online platforms and specialty retailers to capture more market share.

Digital Engagement Capabilities The company's tech stack includes modern tools like Google Tag Manager and Vimeo, indicating an opportunity to enhance digital marketing efforts, improve online customer experience, and increase brand visibility to digital-savvy parents.

Playgro Tech Stack

Playgro uses 8 technology products and services including Open Graph, Font Awesome, Element UI, and more. Explore Playgro's tech stack below.

  • Open Graph
    Content Management System
  • Font Awesome
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Elementor
    Page Builders
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Animate.css
    UI Frameworks
  • YouTube
    Video Players

Media & News

Playgro's Email Address Formats

Playgro uses at least 1 format(s):
Playgro Email FormatsExamplePercentage
First.Last@playgro.comJohn.Doe@playgro.com
62%
FirstL@playgro.comJohnD@playgro.com
15%
FirstLast@playgro.comJohnDoe@playgro.com
15%
FLast@playgro.comJDoe@playgro.com
8%

Frequently Asked Questions

Where is Playgro's headquarters located?

Minus sign iconPlus sign icon
Playgro's main headquarters is located at 49-51 Sunmore Close, Heatherton, VIC 3202, AU. The company has employees across 4 continents, including OceaniaEuropeAsia.

What is Playgro's stock symbol?

Minus sign iconPlus sign icon
Playgro is a publicly traded company; the company's stock symbol is SMPBF.

What is Playgro's official website and social media links?

Minus sign iconPlus sign icon
Playgro's official website is playgro.com and has social profiles on LinkedIn.

What is Playgro's SIC code NAICS code?

Minus sign iconPlus sign icon
Playgro's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Playgro have currently?

Minus sign iconPlus sign icon
As of October 2025, Playgro has approximately 29 employees across 4 continents, including OceaniaEuropeAsia. Key team members include Chief Revenue Officer (cro): J. H.Head Of Sales Europe & Uk: U. S.Group Chief Operating Officer And Chief Finance Officer: S. M.. Explore Playgro's employee directory with LeadIQ.

What industry does Playgro belong to?

Minus sign iconPlus sign icon
Playgro operates in the Manufacturing industry.

What technology does Playgro use?

Minus sign iconPlus sign icon
Playgro's tech stack includes Open GraphFont AwesomeElement UIElementorPHPGoogle Tag ManagerAnimate.cssYouTube.

What is Playgro's email format?

Minus sign iconPlus sign icon
Playgro's email format typically follows the pattern of First.Last@playgro.com. Find more Playgro email formats with LeadIQ.

When was Playgro founded?

Minus sign iconPlus sign icon
Playgro was founded in 1992.
Playgro

Playgro

ManufacturingAustralia11-50 Employees

For over 25 years the Playgro™ brand has stood for creativity, imagination, quality, innovation and fun. With a strong emphasis on safety truly making Playgro a brand Moms and dads can trust. We have developed a range of products, carefully designed to stimulate and delight babies. Each whirl, spin, whiz, crinkle, snuggle, chime, click-clack or squeak is specifically designed to encourage enjoyment and active play while helping develop senses.
The Playgro™ range of Infant Development Toys includes Activity Toys, Stroller Accessories, Discovery Gyms and Playmats, Teethers and Rattles, Crib and Bath Toys. Lovable infant themes and characters bring the products to life and ensure they are instant favorites. 
With a team of world leading product designers, all Playgro™ products are created and developed by our design team in Melbourne, Australia. Each product is designed to spark the imagination of even the youngest child - just beginning their own journey of discovery. 
Playgro™ toys stimulate baby’s sensory development as they explore and interact with the world around them. They are designed to encourage baby’s sensory progression, stimulate curiosity levels and improve their ability to explore and interact with the surrounding world to discover new skills. 
Playgro™ invests heavily in research and development including new technologies, components and tools. This allows Playgro™ to be at the forefront of trends, technology and design capability in the infant developmental toy market. 
As a brand that parent’s know and trust around the world, the Playgro™ logo acts as a guarantee of quality, a comforting reassurance to parents that they are purchasing the very best for their child. 
Inspired by watching our own children play and grow, Playgro™ blends valuable insight with leading edge technology to develop products to meets the needs of parents and babies around the world.

Section iconCompany Overview

Headquarters
49-51 Sunmore Close, Heatherton, VIC 3202, AU
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
SMPBF
NAICS Code
31-33 - Manufacturing
Founded
1992
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Playgro's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Playgro's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.