Insights

Trusted Brand Appeal Playgro's strong reputation for safety, quality, and innovation positions it as a trusted choice for parents globally, creating opportunities to expand premium product offerings and enhance brand loyalty.

Innovation Focus With significant investment in research and development, Playgro is at the forefront of incorporating new technologies and materials, opening avenues for collaborations on cutting-edge infant development toys.

Market Growth Potential Operating in the infant developmental toy industry with revenues between 1M and 10M, Playgro presents growth prospects by leveraging market trends toward safe, sensory-stimulating, and developmental products for babies.

Global Reach With over 25 years of experience and a design team based in Melbourne, Australia, there is potential to strengthen distribution channels and e-commerce partnerships worldwide to increase market penetration.

Technology Integration Utilizing a modern tech stack including tools like Google Tag Manager and Elementor suggests openness to digital marketing and e-commerce enhancement, providing opportunities to boost online sales and customer engagement strategies.

Playgro Tech Stack

Playgro uses 8 technology products and services including Open Graph, Font Awesome, Element UI, and more. Explore Playgro's tech stack below.

  • Open Graph
    Content Management System
  • Font Awesome
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Elementor
    Page Builders
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Animate.css
    UI Frameworks
  • YouTube
    Video Players

Media & News

Playgro's Email Address Formats

Playgro uses at least 1 format(s):
Playgro Email FormatsExamplePercentage
First.Last@playgro.comJohn.Doe@playgro.com
64%
FirstL@playgro.comJohnD@playgro.com
15%
FirstLast@playgro.comJohnDoe@playgro.com
14%
FLast@playgro.comJDoe@playgro.com
7%

Frequently Asked Questions

What is Playgro's stock symbol?

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Playgro is a publicly traded company; the company's stock symbol is SMPBF.

What is Playgro's official website and social media links?

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Playgro's official website is playgro.com and has social profiles on LinkedIn.

What is Playgro's SIC code NAICS code?

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Playgro's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Playgro have currently?

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As of December 2025, Playgro has approximately 29 employees across 4 continents, including OceaniaEuropeAsia. Key team members include Chief Revenue Officer (cro): J. H.Head Of Sales Europe & Uk: U. S.Group Chief Operating Officer And Chief Finance Officer: S. M.. Explore Playgro's employee directory with LeadIQ.

What industry does Playgro belong to?

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Playgro operates in the Manufacturing industry.

What technology does Playgro use?

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Playgro's tech stack includes Open GraphFont AwesomeElement UIElementorPHPGoogle Tag ManagerAnimate.cssYouTube.

What is Playgro's email format?

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Playgro's email format typically follows the pattern of First.Last@playgro.com. Find more Playgro email formats with LeadIQ.

When was Playgro founded?

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Playgro was founded in 1992.

Playgro

ManufacturingVictoria, Australia11-50 Employees

For over 25 years the Playgro™ brand has stood for creativity, imagination, quality, innovation and fun. With a strong emphasis on safety truly making Playgro a brand Moms and dads can trust. We have developed a range of products, carefully designed to stimulate and delight babies. Each whirl, spin, whiz, crinkle, snuggle, chime, click-clack or squeak is specifically designed to encourage enjoyment and active play while helping develop senses.
The Playgro™ range of Infant Development Toys includes Activity Toys, Stroller Accessories, Discovery Gyms and Playmats, Teethers and Rattles, Crib and Bath Toys. Lovable infant themes and characters bring the products to life and ensure they are instant favorites. 
With a team of world leading product designers, all Playgro™ products are created and developed by our design team in Melbourne, Australia. Each product is designed to spark the imagination of even the youngest child - just beginning their own journey of discovery. 
Playgro™ toys stimulate baby’s sensory development as they explore and interact with the world around them. They are designed to encourage baby’s sensory progression, stimulate curiosity levels and improve their ability to explore and interact with the surrounding world to discover new skills. 
Playgro™ invests heavily in research and development including new technologies, components and tools. This allows Playgro™ to be at the forefront of trends, technology and design capability in the infant developmental toy market. 
As a brand that parent’s know and trust around the world, the Playgro™ logo acts as a guarantee of quality, a comforting reassurance to parents that they are purchasing the very best for their child. 
Inspired by watching our own children play and grow, Playgro™ blends valuable insight with leading edge technology to develop products to meets the needs of parents and babies around the world.

Section iconCompany Overview

SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
SMPBF
NAICS Code
31-33 - Manufacturing
Founded
1992
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Playgro's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Playgro's revenue is estimated to be in the range of $1M$10M

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