Insights

Expanding Player Base Playtika boasts over 34 million monthly active users across its casual gaming portfolio, indicating a large and engaged audience. This extensive user base presents significant opportunities for targeted advertising, personalized marketing solutions, and partnerships to enhance engagement and monetization.

Technological Innovation With a focus on cutting-edge technologies in Live-Ops, Data Analytics, and Performance Marketing processing 9TB of data daily, Playtika is open to solutions that optimize game performance, enhance data-driven marketing strategies, and improve player retention initiatives.

Market Diversification Playtika is successfully diversifying its game portfolio with titles like SuperPlay, Bingo Blitz, and Disney Solitaire, offsetting declines in flagship games. This presents opportunities to partner on new game launches, cross-promotions, and revenue-sharing models across diverse gaming segments.

Financial Growth Opportunities The company's strategic shift towards direct-to-consumer sales is enabling margin expansion, with D2C revenue now constituting 31% and plans to reach 40%. This shift signals a potential for collaboration on sales channels, e-commerce solutions, and customer engagement platforms.

Investment and Expansion Readiness Recent institutional investments and a favorable valuation outlook suggest Playtika is financially positioned for strategic partnerships, acquisitions, or technological upgrades that can support further expansion in new markets or enhance competitive advantage in the gaming industry.

Playtika Tech Stack

Playtika uses 8 technology products and services including Google Ads, Cloudflare Web Optimizations, SAS, and more. Explore Playtika's tech stack below.

  • Google Ads
    Advertising
  • Cloudflare Web Optimizations
    Analytics
  • SAS
    Business Intelligence
  • GitHub
    Communication And Collaboration
  • SonarQube
    Development
  • OpenStack
    Infrastructure As A Service
  • Recharts
    Javascript Graphics
  • GraphQL
    Programming Languages

Media & News

Playtika's Email Address Formats

Playtika uses at least 1 format(s):
Playtika Email FormatsExamplePercentage
First.Last@playtika.comJohn.Doe@playtika.com
58%
FirstL@playtika.comJohnD@playtika.com
33%
FLast@playtika.comJDoe@playtika.com
6%
FirstLast@playtika.comJohnDoe@playtika.com
3%

Frequently Asked Questions

Where is Playtika's headquarters located?

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Playtika's main headquarters is located at 8 Hachoshlim Street Herẕliyya, Tel Aviv Israel. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Playtika's stock symbol?

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Playtika is a publicly traded company; the company's stock symbol is PLTK.

What is Playtika's official website and social media links?

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Playtika's official website is playtika.com and has social profiles on LinkedInCrunchbase.

What is Playtika's SIC code NAICS code?

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Playtika's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Playtika have currently?

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As of March 2026, Playtika has approximately 3.1K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Cmo: N. K.Cio (it, Data & Ai): S. R.Cfo: A. S.. Explore Playtika's employee directory with LeadIQ.

What industry does Playtika belong to?

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Playtika operates in the Computer Games industry.

What technology does Playtika use?

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Playtika's tech stack includes Google AdsCloudflare Web OptimizationsSASGitHubSonarQubeOpenStackRechartsGraphQL.

What is Playtika's email format?

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Playtika's email format typically follows the pattern of First.Last@playtika.com. Find more Playtika email formats with LeadIQ.

How much funding has Playtika raised to date?

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As of March 2026, Playtika has raised $2.2B in funding. The last funding round occurred on Jun 28, 2022 for $2.2B.

When was Playtika founded?

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Playtika was founded in 2010.

Playtika

Computer GamesTel Aviv, Israel1001-5000 Employees

For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

Section iconCompany Overview

Headquarters
8 Hachoshlim Street Herẕliyya, Tel Aviv Israel
SIC Code
7372 - Prepackaged Software
Stock Symbol
PLTK
NAICS Code
5112 - Software Publishers
Founded
2010
Employees
1001-5000

Section iconFunding & Financials

  • $2.2B

    Playtika has raised a total of $2.2B of funding over 1 rounds. Their latest funding round was raised on Jun 28, 2022 in the amount of $2.2B.

  • $1B$10B

    Playtika's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $2.2B

    Playtika has raised a total of $2.2B of funding over 1 rounds. Their latest funding round was raised on Jun 28, 2022 in the amount of $2.2B.

  • $1B$10B

    Playtika's revenue is estimated to be in the range of $1B$10B

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