Insights

Strong Market Presence Playtika's extensive global footprint with offices in multiple countries and a large user base of over 34 million monthly active users suggests significant opportunities for cross-market and localized marketing solutions, as well as tailored gaming engagement strategies.

Data-Driven Innovation Utilizing cutting-edge technologies such as Data Analytics and Live-Ops, Playtika emphasizes personalized gaming experiences and targeted content delivery, opening avenues for partnership in advanced analytics, customer engagement platforms, and monetization tools.

Sustainability Engagement Participation in initiatives like the UN Green Game Jam indicates an openness to integrating social responsibility and sustainability themes into gaming experiences, presenting opportunities for brands aligned with eco-friendly initiatives to collaborate on branded content or CSR campaigns.

Growth in DTC Revenue Rapid growth in direct-to-consumer platform revenue, accounting for nearly 40 percent of sales, highlights potential for upselling digital marketing services, app monetization strategies, and innovative in-game advertising opportunities to support this expanding revenue stream.

Financial and Legal Dynamics Recent investigations into shareholder litigation and fluctuations in stock value suggest a cautious approach to partnership opportunities; however, they also present opportunities to offer compliance, risk management, and governance solutions tailored for publicly traded gaming companies.

Playtika Tech Stack

Playtika uses 8 technology products and services including DoubleClick Floodlight, Facebook Pixel, Tableau, and more. Explore Playtika's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Facebook Pixel
    Analytics
  • Tableau
    Business Intelligence
  • Amazon EC2
    Cloud Infrastructure Computing
  • NuGet
    Dev Tools
  • Apache Cordova
    Frameworks And Libraries
  • Vue.js
    Javascript Frameworks
  • Heroku
    Platform As A Service

Media & News

Playtika's Email Address Formats

Playtika uses at least 1 format(s):
Playtika Email FormatsExamplePercentage
First.Last@playtika.comJohn.Doe@playtika.com
58%
FirstL@playtika.comJohnD@playtika.com
33%
FLast@playtika.comJDoe@playtika.com
6%
FirstLast@playtika.comJohnDoe@playtika.com
3%

Frequently Asked Questions

Where is Playtika's headquarters located?

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Playtika's main headquarters is located at 8 Hachoshlim Street Herẕliyya, Tel Aviv Israel. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Playtika's stock symbol?

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Playtika is a publicly traded company; the company's stock symbol is PLTK.

What is Playtika's official website and social media links?

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Playtika's official website is playtika.com and has social profiles on LinkedInCrunchbase.

What is Playtika's NAICS code?

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Playtika's NAICS code is 5112 - Software Publishers.

How many employees does Playtika have currently?

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As of May 2026, Playtika has approximately 2.9K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Cmo: N. K.Cio (it, Data & Ai): S. R.Cfo: A. S.. Explore Playtika's employee directory with LeadIQ.

What industry does Playtika belong to?

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Playtika operates in the Computer Games industry.

What technology does Playtika use?

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Playtika's tech stack includes DoubleClick FloodlightFacebook PixelTableauAmazon EC2NuGetApache CordovaVue.jsHeroku.

What is Playtika's email format?

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Playtika's email format typically follows the pattern of First.Last@playtika.com. Find more Playtika email formats with LeadIQ.

How much funding has Playtika raised to date?

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As of May 2026, Playtika has raised $2.2B in funding. The last funding round occurred on Jun 28, 2022 for $2.2B.

When was Playtika founded?

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Playtika was founded in 2010.

Playtika

Computer GamesTel Aviv, Israel1001-5000 Employees

Playtika is a computer games company headquartered in Herzliya, Israel, with a workforce of between 1,001 and 5,000 employees and an international footprint of offices. The company develops a portfolio of casual games and reports approximately 34 million monthly active users. It was among the first to offer free-to-play gaming on social networks and later expanded to mobile platforms, emphasizing Live-Ops, data analytics, and performance marketing in its development approach. Playtika processes about 9 terabytes of data each day and uses data-driven insights to tailor game narratives and player challenges. Its global presence includes offices in cities such as Ramat Gan, Berlin, Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

Section iconCompany Overview

Headquarters
8 Hachoshlim Street Herẕliyya, Tel Aviv Israel
Stock Symbol
PLTK
NAICS Code
5112 - Software Publishers
Founded
2010
Employees
1001-5000

Section iconFunding & Financials

  • $2.2B

    Playtika has raised a total of $2.2B of funding over 1 rounds. Their latest funding round was raised on Jun 28, 2022 in the amount of $2.2B.

  • $1B$10B

    Playtika's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $2.2B

    Playtika has raised a total of $2.2B of funding over 1 rounds. Their latest funding round was raised on Jun 28, 2022 in the amount of $2.2B.

  • $1B$10B

    Playtika's revenue is estimated to be in the range of $1B$10B

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