Insights

Large market reach PMU operates across a wide network in France with 12,000 points of sale and 5.5 million customers, including 1 million online, indicating substantial cross-sell opportunities between in-person venues and digital wagering.

Diverse product mix Offerings include horse racing, sports betting, and online poker, enabling targeted upsell campaigns to different customer segments and the potential to bundle bets or loyalty incentives across verticals.

Financial heft cue Revenue scale estimated at $25-50 million and a robust player base suggest opportunities for premium partnerships, co-branded promotions, and sponsorships within the gambling ecosystem.

Tech ready Existing tech stack and digital presence (cloud, web, and partnerships) indicate openness to integrations such as data analytics, marketing automation, and omnichannel engagement to enhance customer acquisition and retention.

Expansion potential 12,000 points of sale plus international B2B partners imply avenues for channel partnerships, affiliate programs, and international expansion collaborations to scale sales pipelines.

PMU Tech Stack

PMU uses 8 technology products and services including Amazon CloudFront, Open Graph, Postman, and more. Explore PMU's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Open Graph
    Content Management System
  • Postman
    Data Management Platforms
  • Microsoft Outlook
    Email
  • Ruby
    Programming Languages
  • Symfony
    Web Frameworks
  • Twitter
    Widgets
  • Atlassian Confluence
    Wikis

PMU's Email Address Formats

PMU uses at least 1 format(s):
PMU Email FormatsExamplePercentage
First.Last@pmu.frJohn.Doe@pmu.fr
91%
Last.First@pmu.frDoe.John@pmu.fr
6%
FirstLast@pmu.frJohnDoe@pmu.fr
2%
LastF@pmu.frDoeJ@pmu.fr
1%

Frequently Asked Questions

What is PMU's phone number?

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You can contact PMU's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PMU's stock symbol?

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PMU is a publicly traded company; the company's stock symbol is BRPMU.

What is PMU's official website and social media links?

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PMU's official website is pmu.fr and has social profiles on LinkedIn.

How much revenue does PMU generate?

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As of July 2026, PMU's annual revenue is estimated to be $25M - $50M.

What is PMU's SIC code NAICS code?

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PMU's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7132 - Gambling Industries.

How many employees does PMU have currently?

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As of July 2026, PMU has approximately 3.9K employees across 6 continents, including EuropeSouth AmericaAsia. Key team members include Cfo: C. C.CTO & IT Internet Manager: G. L.Chief Data Officer: N. O.. Explore PMU's employee directory with LeadIQ.

What industry does PMU belong to?

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PMU operates in the Gambling Facilities and Casinos industry.

What technology does PMU use?

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PMU's tech stack includes Amazon CloudFrontOpen GraphPostmanMicrosoft OutlookRubySymfonyTwitterAtlassian Confluence.

What is PMU's email format?

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PMU's email format typically follows the pattern of First.Last@pmu.fr. Find more PMU email formats with LeadIQ.

When was PMU founded?

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PMU was founded in 1930.
PMU logo

PMU

Gambling Facilities and CasinosÎle-de-France, France1001-5000 Employees

PMU is a French operator of betting services across horse racing, sports betting, and online poker. Based in Paris, Île-de-France, the company serves a broad customer base, with about 5.5 million clients, including around one million online. Each year, it handles roughly 10.5 billion euros in wagers, illustrating its scale in the French gambling market. Its physical and digital footprint includes roughly 12,000 points of sale and partnerships with 15 foreign B2B partners. It operates within the Gambling Facilities and Casinos industry and is positioned among France's top five e-businesses. Its mission is to support the development of the horse racing sector through its client network.

Section iconCompany Overview

Phone number
Website
pmu.fr
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
BRPMU
NAICS Code
7132 - Gambling Industries
Founded
1930
Employees
1001-5000

Section iconFunding & Financials

  • $25M - $50M

    PMU's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    PMU's revenue is estimated to be in the range of $25M - $50M

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