Large Customer Base PMU serves a substantial customer base of 5.5 million clients, including 1 million online players, providing numerous opportunities for targeted marketing and personalized promotions to increase customer engagement and loyalty.
Expanding Digital Presence With a strong online platform supported by advanced technologies like React Native and TypeScript, PMU is well-positioned to enhance digital offerings, develop mobile betting solutions, and attract tech-savvy customers through innovative user experiences.
Sustainability Focus PMU’s mission to contribute to the development of the French horse racing industry suggests potential partnerships or sponsorship opportunities with companies aligned with sports and cultural sponsorships, amplifying brand visibility.
Market Leadership Being one of the top five e-businesses in France with a significant share in regulated gambling indicates high brand recognition and customer trust, creating opportunities for strategic alliances or cross-promotions within the gambling and entertainment sectors.
Expanding Points of Sale With a vast network of 12,000 points of sale and international B2B partnerships, PMU offers numerous opportunities to develop collaborative sales channels, joint marketing initiatives, and technology integrations across physical and digital platforms.