Niche hockey agency Target Points West as a specialized hockey-focused agency representing players and providing advisory services on draft prep, contracts, salary arbitration, and CBA matters to position as a trusted advisor for talent development and negotiation opportunities.

Strategic partnerships Leverage potential partnerships with larger sports and entertainment firms seeking to add hockey expertise, offering integration of contract negotiation and player rights services to broaden service offerings and client reach.

Emerging market fit With a small employee base and revenue under a million, there is opportunity to scale by onboarding seasoned agents or consultants, enabling rapid client acquisition in junior to mid-level hockey markets and converting college and minor league athletes to professional agents.

Competitive positioning Differentiate from broad agencies by emphasizing deep CBA knowledge and worker’s compensation and grievance arbitration expertise to win clients seeking specialized, legally robust guidance in contract and dispute resolution.

Digital visibility Invest in targeted marketing and thought leadership around hockey contract negotiations and arbitration cases to attract clients, build credibility, and generate inbound inquiries from players and families evaluating agency options.