Policy Leadership Target PRA as a go-to partner for policy evaluation and systems transformation in behavioral health, criminal legal, homelessness, and youth well-being sectors. Their long-standing leadership since 1987 and status as a women-owned small business can be leveraged to open conversations with federal and state agencies seeking credible evaluative partners.

Technical TA Hub Leverage PRA’s recent launch of the Systems Mapping and Training Center as a demand generator for technical assistance and capacity-building engagements. Propose advisory services, custom systems mapping, and training cohorts to agencies implementing complex reform initiatives.

Innovation Signals Position PRA as a collaborator for cutting-edge methodologies demonstrated by updates to the Sequential Intercept Model and alignment with the 988 Suicide and Crisis Lifeline. Offer research-driven productizations and evaluation frameworks that complement national crisis response initiatives.

Workplace Excellence Highlight PRA’s recognized status as a top small employer and their mental health workplace initiatives to upsell employee well-being programs, training, and organizational assessment services to clients prioritizing healthy work environments.

Financial Credibility With a mid-market revenue profile and a focused domain expertise in behavioral health research and policy evaluation, present PRA to mid-to-large funders, foundations, and Medicaid/VA-related programs seeking proven evaluators with scalable delivery capabilities.