Polk & Co.
Public Relations and Communications ServicesNew York, United States11-50 Employees
Polk & Co. is a public relations and communications firm based in New York City that specializes in theatrical public relations, media strategies, and social media. Founded by Matt Polk, the company emphasizes aligning campaigns with client goals through strategic and creative thinking, with the aim of developing, positioning, and communicating a clear identity across media platforms. The firm draws on roughly 15 years of Broadway and Off-Broadway experience across both commercial and not-for-profit sectors. Its work has included national media consulting for cultural institutions and theatrical touring productions, celebrity publicity, crisis management, and campaigns related to theatrical film releases and philanthropic causes. The firm develops goal-driven campaigns by identifying assets, positioning them strategically, and navigating the evolving media landscape through an extensive network of national and local media relationships developed over the years. Its services cover national, local, and international media coverage and branding, press events, managing social media identities, blogger campaigns, awards campaigns, media training, Pre-Broadway and out-of-town publicity consulting, touring consultation, and opportunities to arrange media meet-and-greets with select reporters to cultivate relationships, as well as cast album campaigns and graphic design production.
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