Expansion through updates Polyphony Digital consistently releases updates and enhancements for their flagship game Gran Turismo 7, providing opportunities to upsell to existing customers and attract new players with fresh content.
Virtual reality partnership The collaboration with Sony to introduce a virtual reality upgrade for Gran Turismo 7 presents a unique sales opportunity to market VR bundles or accessories alongside the game release.
Strategic collaborations Strategic partnerships with companies like Nissan to develop technology for concept cars offer potential avenues to pitch customized gaming experiences or co-branded promotions to automotive enthusiasts.
Monetization of content With regular updates and content expansions, there is a sales opportunity to introduce new monetization models such as in-game purchases, season passes, or exclusive DLCs to drive revenue growth.
Cross-platform promotion Launching updates simultaneously on multiple platforms like PlayStation 4 and PlayStation 5 opens up cross-promotion opportunities to bundle offers, discounts, or special editions to drive sales across different player segments.
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1.4K$100M$1BPolyphony Digital uses 8 technology products and services including Google Analytics, MySQL, jQuery, and more. Explore Polyphony Digital's tech stack below.
| Polyphony Digital Email Formats | Percentage |
| First@polyphony.co.jp | 36% |
| FirstLast@polyphony.co.jp | 14% |
| Last@polyphony.co.jp | 14% |
| First@polyphony.co.jp | 36% |
Computer Games東京都, Japan51-200 Employees
Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc., is a software developer entity. Originally a development group within Sony Interactive Entertainment, the creators of Gran Turismo established Polyphony Digital Inc. in 1998. Cumulative sales of PlayStation® software titles developed by Polyphony Digital Inc. have exceeded 77.02 million (*) units worldwide. *As of September 2017
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Funding & FinancialsPolyphony Digital's revenue is in the range of $10M$50M
Funding & FinancialsPolyphony Digital's revenue is in the range of $10M$50M
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