Recent Franchise Launch Slightly Mad Studios successfully launched the Project CARS franchise, including mobile adaptations, indicating strong consumer interest in racing games across platforms. This opens opportunities to offer additional digital content, merchandise, or expansion packs to capitalize on franchise loyalty.

Acquisition & Ownership Having been acquired by Codemasters in 2023 and subsequently part of Electronic Arts, the studio benefits from vast industry resources and distribution channels. Partners and clients can leverage this ownership for collaborative projects or customized game development solutions.

Innovative Tech Stack Utilizing technologies such as Java, C#, iOS, and Google services, Slightly Mad Studios demonstrates capability in multi-platform development. This allows sales opportunities in enterprise game engines, cross-platform licensing, and technology integration services.

Market Position & Size With a global reach and a revenue range of 1 to 10 million, combined with a focused team of up to 200 employees, the company offers flexible cooperation models for mid-sized game development projects, including outsourcing, co-development, or publishing partnerships.

Growth and Innovation Potential Despite EA's evaluation of the franchise's long-term potential, the studio’s ongoing updates and mobile initiatives suggest room for innovative game experiences and monetization strategies that can be targeted to both casual and dedicated gamers.