Expansion into new destinations PONANT has recently launched new cruise offerings in Kimberley, Europe, and Vietnam, catering to travelers seeking unique and luxury experiences. These expansions open up sales opportunities to tap into growing demand for exclusive travel experiences in these regions.

Special offers and savings PONANT's 'Our Gift to You' offer and early-bird booking discounts provide attractive savings of up to USD$2,900 per guest and up to 30% off for travelers. Leveraging these special promotions in sales pitches can entice potential customers and drive conversions.

Digital transformation leadership With the appointment of Thomas Romieu as Chief Digital and Information Systems Director, PONANT is signaling a focus on digital innovation. Sales teams can leverage PONANT's commitment to technology to appeal to tech-savvy travelers and corporate clients seeking modern cruise experiences.

Exclusive small capacity ships PONANT's ships offer intimacy and luxury with small capacities, embodying a lifestyle 'à la française'. Highlighting this unique selling point in sales pitches can attract customers looking for personalized and exclusive cruise experiences tailored to their preferences.

Competitive market positioning While PONANT competes with similar luxury cruise companies, its French maritime tradition and focus on authenticity set it apart. By emphasizing these distinctive brand values in sales conversations, the company can differentiate itself and appeal to travelers seeking refined and culturally immersive journeys.